The Sport Media Group’s recently acquired lads magazine title Front has secured a deal with social networking giant MySpace.

The collaboration is, according to the Front MySpace post detailing it, “gonna be fucking ace.”

The deal sees the title producing video content for its own page, which will also then feature on the main MySpace homepage.

In addition it will be used in the regular mail outs from the News Corp-owned site to its 8m UK users.

MySpace fans will also be able to interact with the print format of the title, picking the cover girl for a special issue that appears on 29 November.

To explain in more detail we’ve pulled elements of the relevant blog post from the Front page, which, we must warn readers of a sensitive disposition, contains some rude words:

“The project is guaranteed not only to dangerously rock your dirty tits but also give you a chance to fiddle with and shape the mag yourselves. There'll be a chance for one lucky (possibly randy) reader to come on (not cum on) a FRONT girl shoot and have a go at directing (not erecting).

Welcome to MySpace

And you'll even have a chance to help pick what rad lady graces our cover for the special MySpace issue which hits shop shelves on November 29th.

Plus, there'll be loads of new FRONT videos regularly popping up on our MySpace and the MySpace homepage featuring all the most wizard FRONT girls and possible some workies being forced to be sick at gunpoint while listening to death metal. It's gonna be fucking ace, and we want you to be part of it.”

The acquisition of the title was seen as a further evolutionary step for a group that has repositioned itself as a producer of ‘lads literature’ since the arrival of Loaded founder James Brown.

http://www.myspace.com/frontmag

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