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Sport Media Group sees profits up sharply on booming mobile phone revenue |
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Friday, 09 November 2007 |
Sport Media Group, the AIM-listed company formed by the reverse takeover of Sport Newspapers by Interactive World, has announced a sales increase of 24% to £11.3m for the year end July 2007. Profits rose to £5.4m.
Synergy between the paper and its readers' propensity to use phones for various services was a key driver in the acquisition. The Manchester company which promotes itself as a ‘broad media group’ also announced that the first six weeks of trading at Sport Newspapers since the acquisition have “shown an encouraging trend in newspaper circulation and the directors fully expect this to continue as further restructuring takes affect (Ed?).
 Andrew Fickling/MD Sport Newspapers
The papers have also launched recruitment sections and early job advertisers have included Tesco.
The papers are also focusing on improving their distribution outlets and have struck a deal with Somerfield for the retailer to start stocking the paper. The company claims that the retailer base has been expanded by over 700 outlets since the September acquisition.
Leeds lad, James Brown, has also been appointed as consultant editor-in-chief at Sport Newspapers. Brown made his name originally as the editor of Loaded magazine.
www.sundaysport.com
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