Sport Media Group takes Daily Sport back to drawing board - North West Media News

News, opinion and resources for the North West media industry

Sport Media Group takes Daily Sport back to drawing board

| Print |

Email to a friend

Friday, 13 June 2008

Daily Sport owners Sport Media Group are going back to basics after admitting that its relaunch hasn’t worked.

Their much hyped £1m redesign in April was partly to bring in more income from mainstream advertisers. This included putting the classified adult ads in a separate supplement.

Sport

But the latest ABC figures showed an 11% drop in May, although the group believes that the circulation has increased in recent weeks.

The paper is now likely to do a u-turn by reducing the amount of “lads mag” content and reintroducing funny stories.

They’ll also be bringing in car and gadget columns.

Something to add? Then leave a comment below or email us now.

Did you enjoy this article? Please share it!

Featured articles

	A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
	The North West’s media folk who wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
	Working with Hill Dickinson, the CBI and the CIM, How-Do reveals the region’s leading brands across a variety of business sectors and categories. READ

The How-Do poll

Have you seen evidence of a downturn as yet in your business?

	No. Profits are fat.
	A little. Belts are being tightened.
	Yes. We're shedding pounds and pounds.
	Definitely. Will work for food.

Latest comments

Amazed: Looks really good Brian, congratulations, hope its a success, searching aro... READ

Batman: Hello there IKEA. I'm no great fan of Radio 1, it's just that there is s... READ

A monk: How old do you like/prefer your boys then sister? READ

anon-rec-con: Better to be a wasp than a butterfly... look pretty but flit around without... READ

brewster: Obvious isn't it. Who is the new owner? READ

John Noakes: Blackpool Pleasure Beach, the best leisure and tourism brand? Surely the gl... READ

How-Do RSS Feed

Track How-Do headlines in your RSS reader:

View all of our feeds.

Who's online?
We have 4 guests online

Managed Server Hosting by UKFast