Commercialisation has done wonders for sport, from making the Premier League the greatest football league in the world to breathing new life into cricket. It has also helped to make sports stars Croesus-rich. So how can companies large and small harness the selling power of sport and its iconic men and women?
Is there no product David Beckham’s face could not sell? What are the new ways of bringing your company’s name to the attention of spectators? Should we be happy that a Tongan rugby star dyed his hair green and changed his name by deed poll to Paddy Power? And why do some clubs now have the names of a charity, not a lager, on their shirts?
And sports marketing, and the business of sport, is a major and fast-growing source of revenue for North West companies and organisations. How-Do, with its own sell-out North West Football Awards, is no stranger to the business of sports marketing itself.
In the latest of a series of groundbreaking seminars, How-Do has teamed up with Bauer Radio to draw together four highly experienced practitioners to explore the key issues at a special event being held with Bauer Radio at Key 103’s studios in Manchester.
The four guest speakers at the session will be:
Chris Rawlings, Managing Director of SPORTFIVE UK
Adam Roland, co-founder of Fuse SPORT
Tim Collins, head of communications and PR at Arena International
Ryan Bowd, lecturer and senior sports marketing consultant
Tickets for this compelling session cost just £60 (plus vat) with refreshments and lunch included. To attend the event, please email nick@how-do.co.uk stating the number of tickets required.
The event will start at 10am (coffee from 9.30am) on Thursday 6 November at Key 103, Castle Quay, Castlefield, Manchester M15 4PR. The Q&A session will start around 11.45 and a buffet lunch will be available around 12.30pm.
Sports Marketing in the Digital Age: Speakers’ biographies
Chris Rawlings
Wilmslow-based Chris Rawlings is Managing Director of SPORTFIVE UK, the UK arm of a billion euro sports rights agency. The SPORTFIVE Group markets the rights of more than 250 individual clubs, 30 football associations and several international leagues. His brief includes Active Sports Marketing, whose clients include FIFA, Coca Cola, EA Sports and Endemol (for TV’s The Match).
www.sportfive.com
www.activesportsmarketing.com
 Roland
Adam Roland is the co-founder of Fuse SPORT, set up in 2006. He has worked across national Press, radio, magazines, television, online and mobile media. He was at talkSPORT from the beginning, where he not only amassed a firm understanding of how to combine sports editorial with clients' brands, but as Head of Sponsorship and Promotions, ensured his clients enjoyed spectacular media firsts, return on investment and award-winning sponsorship campaigns. Adam has also headed up emap's Radio Sponsorship and Promotions team where he delivered record-breaking growth creating cross-platform media solutions for an array of clients.
www.fuse-sport.co.uk
 Collins
Tim Collins has 14 years experience in PR and communications experience, the last 10 years in sport sponsorship. He has managed communications programmes for some of sports biggest sponsors including Coca-Cola (World Cup ’98), AXA (FA Cup 1998-2002), BP (Global Challenge 2005) and ABN Amro (Volvo Ocean Race 2006). He currently heads up communications and PR at Arena International working on E.ON’s sponsorship of The FA Cup.
www.arenainternational.co.uk
 Bowd
Ryan Bowd is a lecturer at Leeds Metropolitan University and a senior marketing consultant to the sports drink Gatorade. Ryan holds a first class degree in public relations and development studies from the University of Exeter and has run his own PR company as well as working for firms like Weber Shandwick and Connectpoint. He hit the headlines in 2006 when accompanying heroic cancer charity campaigner Jane Tomlinson on her cycle ride across America and is a former Ironman contestant.
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