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A team of University of Manchester researchers has concluded that sub editors create page designs with similar architectural properties to “beautiful woodland, music, army camouflage and the famous Gothic Oddfellows Hall building in Manchester.”
The research, carried out by Doctors Andrew Crompton and Frank Brown, tested the visual depth of the Daily Telegraph’s front page to ascertain how it created impact with the readers.  The Daily Telegraph yesterday... Dr Crompton revealed: “We found that public buildings and newspapers have to address similar problems in terms of maximising their visual impact – and have surprisingly hit upon a similar solution. “According to our analysis, the Telegraph is designed to be read from a range of distances: on a newsstand, across a table or from behind someone’s shoulder. “Since they are products evolved in a competitive market this is doubtless deliberate: it’s fair to argue there is a degree of architectural genius in the humble subs’ work.” The team, from the University’s School of Environment and Development, found there was a correlation between the visual depth of newspapers and certain older buildings (rather than their blander modern counterparts) that created an appearance of being interesting and diverse. Dr Brown concluded: “Subeditors have hit upon a formula which proves they too (along with the best architects) have this artistic sense.” The Daily Telegraph was apparently very pleased to hear about the findings, reporting the genius of its resident subs in a story gracing the front page of yesterday’s paper. Something to add? Then leave a comment below or email us now.
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