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Ten Alps takes crown as the UK's largest B2B customer publisher | Print |  Email to a friend
Monday, 05 January 2009
The Macclesfield-based publishing arm of Ten Alps Plc has been revealed as the country’s largest business-to-business customer publisher by Marketing magazine.

The Macclesfield-based publishing arm of Ten Alps Plc has been revealed as the country’s largest business-to-business customer publisher by Marketing magazine.
Dunleavy
Marketing unveiled the results of its survey of the sector in the run up to the festive season, giving Ten Alps further reason to celebrate.

The survey illustrated several top-line findings about the firm’s communications division, chiefly that it was ‘the UK's largest B2B customer publisher’, ‘the 3rd largest customer publisher overall’ and ‘the customer publisher which grew fastest amongst the top ten, with revenues in the field 36% up at over £39m’.

Recently promoted chief executive of the communications division Adrian Dunleavy said of the results: “With over 90% of our customer publishing revenues actually in B2B, we are leaders in the field.

“We dedicate high-quality staff to client projects, and work hard to produce effective publications for them.  The proof is in our level of client retention, new business wins during the year, and our growth rates, which we are extremely pleased about."

Ten Alps was previously acknowledged as the fourth largest contract publisher in the UK in late 2007.

www.tenalps.com

 

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  Comments (8)
RSS comments
 1 By JohnD, on 05-01-2009 14:16
Makes Martin Regan's Excel look small fry!
 2 By A Treat, on 05-01-2009 16:38
Excel have more editors.
 3 By Peter Pickering, on 06-01-2009 09:52
What? More editors than ABC certificates?
 4 By blogger, on 06-01-2009 12:11
all the regional B2b mags are dominated by advertorial that nobody reads. This is vanity publishing of the worst kind.
 5 By A Treat, on 07-01-2009 10:49
More editors than Ten Alps. Neither have any ABC certificates. The lack of which doesn't seem to hinder Ten Alps growth.
 6 By Blogger, on 07-01-2009 14:13
That's because some businesses are stuffed full of pompous, bigheaded persons who like seeing their names in print and don'r care about the level of puffery and some publishers don't mind taking their money.
 7 By Brian, on 07-01-2009 14:28
It means bugger all. Anyone can be biggest if you have deep enough pockets. Ten Alps is only big through acquisition. It could also mean that it could be the biggest loser in time as those once cash filled pockets stop replenishing as quickly.
 8 By JohnD, on 07-01-2009 14:31
Blogger is right on here! The advertisers who feel obliged to 'support' these aweful self-indulgent profiles don't expect to gain new business - they just put it down as another general business expense and keeping a customer happy. Consequently, ABC certificates are irrelevent.

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