News, opinion and resources for the North West media industry
-
This new initiative on Monday 18 June will allow owners and managers of... -
Several acquisitions in the media planning and buying business last... -
How-Do is trying to keep track of the drama and feature films which are... -
Our latest initiative, How-Do KnowledgeBank has launched on the site....
The advertising sector in the North West, a unique report
In the fifth of How-Do's sector specific reports, in conjunction with Business Link Northwest, we put the advertising industry under the spotlight.
The CEOs of the region's biggest agencies, research giant Experian, media experts and Business Link itself are all on hand to help provide what we believe is the first ever overview of the sector here in the North West.
As with the other reports published to date - taking in PR, digital, gaming and animation, and publishing - this comprehensive analysis of the advertising industry looks to shed light on the sector's health, wealth and well-being (download here or at the link at the bottom of the page).
To achieve this, specially commissioned research, provided courtesy of the team at Experian, examines the firms operating on our patch and compares data from competing regions around the UK.
The result is not a standard league table approach, but a document that includes information on:
The number of firms within the North West
The number of advertising practitioners in the North West
The size of firms within the North West; by turnover and by headcount
A roll call of regional clients
A run down of the top spending clients
How media spend varies from region to region
How the industry compares in relation to the national picture
...and much more
In addition the heads of the region's biggest ad agencies - namely Sue Little of McCann Manchester, David Bell of CheethamBellJWT, Nicky Unsworth of BJL and Fergus McCallum of TBWA\Manchester - sit down for a virtual round table discussion on the challenges, opportunities and changes that are shaping the sector today.
Media information has been kindly provided by Mediaedge:cia Manchester.
The report also provides a guide as to how Business Link Northwest can help businesses within this field; providing invaluable advice, planning and ongoing support.
The last in our series of reports will take in the broadcasting sector early in the New Year.
Taken together we believe these documents form a comprehensive overview of the media and marketing industry in the North West - an industry that employs some 140,000 people and is increasingly vital to the UK economy.
www.businesslink.gov.uk/northwest
Did you enjoy this article? Please share it!
Something to add? Then leave a comment below or email us now.
Search
