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The Economist appoints Media-Link |
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Friday, 23 November 2007 |
The Economist magazine has appointed the Manchester office of media sales representation house Media-Link to handle its ad sales outside London.
Media-Link will represent both the print and online Economist editions from Manchester with the agency’s Stirling office handling Scottish sales.
The Economist maintained offices in Manchester and Edinburgh until fairly recently.
The Economist’s UK ad director, David Weeks, said: "I am confident that the combination of regional expertise and skilled account handling by Media-Link will ensure the high level of service you would expect from The Economist Group".
 Reid
Other Media-Link clients include the newspapers The Daily Mail, The Independent and The Evening Standard, magazines Real Homes, Sugar and Red, the digital operations of Associated Northcliffe and Virgin Radio.
The company also held the contract for Yahoo outside London until recently when the US search company decided instead to expand its Manchester operation internally.
In October, Media-Link picked up the ShortList ad sales business with MEN Media winning the weekly's distribution business.
www.media-link.co.uk
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