How-Do is launching the region’s first ever Top 100 Marketers in association with Tangerine PR and Mando Group. We are also delighted that the Chartered Institute of Marketing is a partner in this new initiative.
The North West is home to a substantial number of quality marketers working for outstanding companies and organisations.
Marketers in the region advise and lead on marketing issues and activities for household names such as Warburtons, Shearings, Kellogg’s, Co-op, Princes Foods, Fishermen’s Friend and Moneysupermarket.com – to name just a few.
In addition to these higher profile companies and individuals, there are also a substantial number of outstanding marketers working in smaller companies and organisations.
Such a compilation of top marketers has been compiled nationally in the UK but never before has such an undertaking been conducted in the North West.
To help ensure this initiative delivers maximum credibility, interest and support, five first class individuals have agreed to be judges and two leading marketing services companies – Tangerine PR and digital agency Mando Group – have come on board as co—sponsors of this initiative.
First class and independent judging panel
Such lists are by nature subjective and credibility typically boils down to the quality of the judges. How-Do has drawn together an outstanding team of judges.
The five independent judges are:
Professor Steve Baron of Liverpool University, Edward Brady of Shell, Dawn Holmes of Brother, Andrew Stothert of Brand Vista and Beverley Whitehead of ICI/Dulux Decorator centres.
In addition to the judges and two co-sponsors, the Top 100 Marketers is also being supported by The Chartered Institute of Marketing (CIM). The CIM North West and North Wales is committed to raising the bar for marketing in the region with the help of its strong and enthusiastic membership of over 4,000 dedicated marketers.
Media agency PHD North will be providing additional media and background information on companies and individuals.
Nominations
Official nomination forms will be published on How-Do in early April and the deadline for nominations and submissions will be the end of April.
Nominations will be welcome from companies themselves and/or their advisors.
The Top 100 feature will be published towards the end of June.
Early and informal suggestions and nominations are welcome prior to the nomination forms going live. Please send any suggestions to either alan@how-do.co.uk or nick@how-do.co.uk
Judging criteria
In addition to the judges’ views on the contribution the nominated candidates make to their companies and within the region, a number of challenging criteria will be applied.
These will include:
• Improved/enhanced profitability of the company/ specific product line
• Job creation
• Outstanding, demonstrable and measurable marketing communications campaigns
• Most innovative
• Most inspiring
• Fastest rising
• Ones to watch
• Not for profit organisations
Compilation of this list will also in the process shine a light on North West companies and successful marketing departments. Thus the list will provide an interesting insight into which North West companies are the best at nurturing and keeping marketing talent – of great interest to employers and employees alike.
The judging panel in full consists of:
 Baron
In addition to his academic leadership and Directorship of the Centre for Experiential Consumption Studies at Liverpool, Steve’s key interests are in Services Marketing, Relationship Marketing and Experiential Consumption.
He is chair of an international services marketing conference to be held in June 2008.
He also undertakes consultancy projects for a number of private and public organisations.
 Brady
Edward has been in the communications industry for over 30 years.
For the past 10 years he has worked for Shell in his present role based in Cheshire and previously held senior communication positions at both British Steel and ICI.
He currently holds two external directorships: the Mersey Basin Business Foundation and Entep Properties.
He has also chaired the CBI's North West PR forum for the past 14 years.
 Holmes
Dawn has worked for Japanese technology manufacturer Brother for over 12 years.
She has held a variety of posts including Head of Marketing, Head of Corporate Planning and Continuous Improvement Manager. This has allowed her to bring marketing philosophies into all areas of the business, ensuring Brother’s operations are customer focussed.
Her career has also included posts with Hewlett Packard and Schlumberger Technologies as well as running her own marketing consultancy business.
She has an MBA from Manchester Business School and a BEng in Mechanical Engineering.
She has been a member of the CIM for 12 years and was elected chair of the North West in January 2007.
 Stothert
Andrew has experience in brand development and management gained on both the client and agency side as Marketing Director of A.G.Barr and CEO of J Walter Thompson Manchester.
He has worked on Barr’s Irn-Bru and Tizer and also in product development for Marks & Spencer.
At JWT he worked on brands including Kit Kat, Yorkie, Walnut Whip, Golden Wonder Crisps and Pot Noodle - for which his team won a number of advertising effectiveness awards.
In 2000 he co-founded Brand Vista.
The company has ‘created and delivered Brand visions’ to clients including Merlin Entertainments, The Epsom Derby, Jockey Club Racecourses, Hadrian’s Wall, Madame Tussauds and Grosvenor Estates Liverpool One development.
 Whitehead
Beverley gained a BA Honours Degree in Marketing and followed this up by achieving Chartered Marketer status in 1991.
A Chartered Marketer and Fellow of the CIM, she has had a number of voluntary roles at both local and regional level and is now the Ambassador for Fellows on the North West Regional Board.
In her spare time she is a Remedial Massage Therapist and is also a distance learning tutor for the Oxford College of Marketing.
 Lindsay
Sandy established Tangerine in 2002.
She was previously heading up a network of regional offices for another PR consultancy.
Based in Manchester, the agency opened an office in London in August 2007.
In January this year, Sandy was elected to the board of the CIM North West.
www.tangerinepr.com
 Johnson
Matt is a graduate of Liverpool John Moores University.
Following graduation, he and fellow JMU graduate Ian Finch established a web design company in Liverpool called Webshed.
The business, which has grown into Mando Group, is now one of the largest digital agencies outside London.
The company is expecting sales of around £1.8m for 2008 and currently has a headcount of 34 staff.
www.mandogroup.com
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