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The Magazine to relaunch in the Autumn | Print |  Email to a friend
Monday, 11 August 2008

The Magazine to relaunch in the Autumn
It may sound unlikely given previous news , but word has reached How-Do of management changes at The Magazine and another relaunch set for this autumn.  

Only last week the publication’s owners, Alvaston Media PLC announced that managing director Mark Brown had resigned.

From information we have seen today, it appears the group are now talking to a new management team to run their subsidiary Marvel Publishing - the company which published the magazine.

They are said to be looking to bring it back it this autumn.

However, this is unlikely to be the first thing on their to-do list as Marvel Publishing still owes creditors cash.

It seems they are offering creditors a percentage return over a number of months, or even an option which includes shares in lieu of payment as they try to prevent the company going into liquidation.

 

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  Comments (28)
RSS comments
 1 By Jonathan Wilde, on 11-08-2008 08:31
What are these people on? Who in their right mind will want to be associated with this twice-failed dinasaur?
 2 By Debbie, on 11-08-2008 09:19
If I was a shareholder in Alvaston Media I would be questionning the business acumen of the entire board if this is true!
 3 By Chris, on 11-08-2008 09:25
Apparently, staff were informed that The Magazine was no longer trading and told to leave the office with immediate effect but haven’t had any official word regarding job status or pay, despite still being owed wages. Let’s hope they have enough sense not to go back if the rumours about the re-re-launch are true.
 4 By Oliver, on 11-08-2008 10:07
Perhaps they believe they have superhuman powers? The real 'Marvel Publishing' produce magazines such as Captain America. There is nothing comical about a passing off or breach of trademark writ, especially if money is tight already.
 5 By Rob Ellis, on 11-08-2008 10:39
I've heard it's true that staff - both editorial and sales - have received no pay for July, which is outrageous. Let's hope the powers that be pay them before going through with this ridiculous re-launch idea!
 6 By Philip, on 11-08-2008 10:25
'Cowboy outfit' is an expression that I find comes to mind.
 7 By A Managed Vale, on 11-08-2008 11:13
How idiotic to expect people to accept shares in the PLC - they are obviously on the ropes and this latest news isn't going to give the creditors ANY confidence is it. 
 
How do they expect to get any sort of relationship with new suppliers given their blatantly poor track record. They obviously think that their staff and creditors came down with the last shower. 
 
The comments to Marvel Comics is very apt - this is the stuff of childish fantasty on their part!
 8 By here we go again..., on 12-08-2008 07:21
OH MY GOD....can you please tell me who in their right mind would be stupid enough to advertise in this. I mean they sell what? a couple of hundred on the newsstands, so all their revenue must be from advertisers? How the hell are they getting these companies to spend their marketing budget in a magazine that has gone bust twice in the last 4 months!!! please tell me.
 9 By Matt, on 12-08-2008 09:41
Seems to me they are trying to set a new record for the number of times a magazine can be re-launched in a year!
 10 By Peter Griffiths, on 12-08-2008 16:32
They should pay all the people they owe before even thinking of taking on a 'new management team' OR attempting another re-launch of this awful magazine!
 11 By Gary, on 12-08-2008 19:12
Hi, just wanted to say that I am in the local publishing world, and I'm not here to self promote so i wont mention which titles. It seems that the North West independent publishing companies are having a tough time and I believe some of that is due to companies like Alvaston Media and THE magazine, who are giving us local independents a very bad name. Not all are cowboys and some have a real passion for local media and the power it has. We are competing everyday against the national titles and the monster that is MEN media. So lets stop all the comments about Alvaston, yes it's fun reading, but if we let them die quietly and maybe shout about the success stories instead of the fuck ups, then maybe, just maybe local media can get back on it's feet and succeed. Thank you for your time..Gary
 12 By David, on 13-08-2008 09:49
Gary ... like you, I am also part owner of an independent local publishing company and I share your views 100%. Perhaps it is up to people like us - who share a real passion for this industry - to be more vocal in 'talking up' all that is positive about our activities, thus ensuring that Alvaston et al are soon forgotten.
 13 By Debtor, on 13-08-2008 09:51
It's great let's move on... no, not yet. I'm a tiny business in comparison to the people who are reguarly featured on this site. 
 
My business is going to suffer if I don't get what I'm owed, and quite rightfully people should use outlets such as How Do to make it as difficult as possible for companies like Alvaston!
 14 By Chris, on 13-08-2008 11:12
I completely agree with Debtor - what about all the people - advertisers and staff - who are owed money by Alvaston. Alvaston would probably like nothing more than for everyone to let them die quitely in the hope that they can get away with this scandal. If you were owed money, I'm sure you wouldn't just lie back. Do you actually believe that if everyone stops talking about the harsh stories in the publishing world, that your revenue would suddenly increase? That's very naive of you.
 15 By hack, on 13-08-2008 11:30
Having been in this game for many years, the only answer is get paid promptly and regularly. If someone lets you down once, then don't trust them again. Ever. And it doesn't matter how much is offered. Better a safe £500 than a risky £1,000.
 16 By Chris, on 13-08-2008 12:11
True hack, however one late payment is one late payment too many - don't pressume that they were let down previously.
 17 By hack, on 13-08-2008 12:38
My posting about the Manchester Flash and the Northwest Times seems to have , er, disappereared. Did I upset someone? 
 
Don't flatter yourself hack! Check the story on which you posted it.
 18 By Bill Gibson, on 14-08-2008 09:46
I agree with recent comments - Alvaston should be made to squirm until they pay staff and other creditors. For goodness sake, they have made a total cock-up of running a magazine and in record time. They are not fit to be publishers of anything!
 19 By Darren W, on 15-08-2008 11:32
As much as I am a big fan of THE magazine and a past employee (yes I got paid, I quit when i got my pay in a cheque!) I think its time they just call it a day, I mean what magazine relaunches twice with the same management team! 
 
From my knowledge though they have paid the staff, my ex sales partner in crime got paid last month from them, he was on 28k a year basic with the Magazine. 
 
Its a great shame, I still think it was unique, it just needed a bit more volume and a greater direction.... 
 
Move over The Magazine, Here comes TWICE MANCHESTER AND YQ MAGAZINE!
 20 By Lo, on 15-08-2008 12:12
Darren, the staff have not been paid yet. And who is the sales guy who got paid by the magazine last month?..... again, not true. You need to know the facts so that peole out there realise exactly what is happening. It's a shambles.
 21 By Lu, on 15-08-2008 13:24
Darren, no staff from THE have been paid - it's unbelivable that they've managed to get away with it!
 22 By MO Q, on 15-08-2008 13:49
No I can say for definate that the last incarnation of The Magazine had only one male employee other than MD Mark Brown and that was Tom their journalist who (I think) was actually freelance and not an employee.
 23 By Lu, on 15-08-2008 13:55
Sorry, that should read have NOT been paid - my frustration got the better of me!!
 24 By Peter Griffiths, on 15-08-2008 13:55
I hope any misguided people who may contemplate advertising in THE should it be re-launched are reading these comments to appreciate the type of people they will be dealing with.
 25 By Lo, on 15-08-2008 14:17
I don't think we need to worry about people contemplating advertising in THE. For starters, I am not convinced it will happen. It's just a rumour (probbaly made up by Alvaston) to get the people they owe money to off their backs. Secondly, who in their right minds would advertise with them, let alone work for them. Darren, get your facts straight - there were no male advertising staff who worked on the re-launch of THE. Plus, the staff have definitely NOT been paid!
 26 By Lu and Lo, on 15-08-2008 15:23
Best of luck if you are an ex-employee. What happened to their other publications - secs in the city & guide to pride? Thought they were supposed to be doing well! Or is that more c..p from Alvaston?
 27 By Peter Griffiths, on 15-08-2008 16:04
Lu and Lo - sorry, previous message is mine. I meant to send it for your attention.
 28 By Misunderstander, on 16-08-2008 01:25
Why do sales staff need partners?

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