The launch in question is that of a new monthly lifestyle magazine for the area called The North Staffordshire Magazine. October’s issue is now on the newsstands throughout the region, at a cover price of £1.50, and aims to achieve a circulation of 10,000 (with a mixture of paid for and free targeted distribution).

Issue 1 boasts an impressive 132 pages and has been edited by Kate Speedie, a former chief sub at the newspaper group.

Speaking to How-Do about the launch she described it as a “bit of a challenge, but one that I’ve found thoroughly enjoyable,” adding that, at this early stage, feedback had been universally positive.

In a less upbeat development at the Northcliffe owned operation, this weekend (30th September) marked the last issue of the Sentinel Sunday.

The SS (as we imagine it was rarely referred to – ed) was reportedly forced to close due to a combination of falling circulation and advertiser apathy. The last ABC figure released for the paper showed a 15.9% year on year decline for the first six months of the year to 11,886.

However, the closure of the title does not seem to have impacted on Northcliffe’s desire to promote the paper online. The Sentinel’s website still carries (at the time of writing – Monday pm) multiple banners pushing the paper’s new tabloid format with the legend ‘easier to pick up, harder to put down.’

A statement that, according to one industry commentator, “the powers that be obviously didn’t agree with.”

http://www.thisisthesentinel.co.uk/

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