The downloadable PDF has been created to give an insight into the scale and relative health of the sector – rather than the performance of individual agencies – and is supported by specially commissioned research from Experian and analytical support from the CIPR.

It includes information on:

• 

  Employing 140,000 in the region
  The number of firms within the North West

• The number of PR practitioners in the North West

• The size of firms within the North West; by turnover and by headcount

• A roll call of regional clients

• How the industry compares in relation to the national picture

...and much more

The report also provides a guide with relation to how Business Link Northwest can help PR firms; providing advice, business planning and ongoing support in this most keenly competitive of industry sectors.

Although the organisation’s advice is free of charge, it can be invaluable – and this is documented through the eyes of three regional firms of varying size and expertise that have benefited from having their very own BLNW ‘brokers’ on hand to help.

The report is the first in a series of six that will map the region's creative and media sectors: the other disciplines being broadcasting (TV, film and radio), digital industries, gaming/animation, publishing and advertising.

Collectively these will form a comprehensive overview of an entire regional industry that is increasingly vital to the UK economy and employs some 140,000 people in the North West.

The report - downloadable PDF

www.businesslink.gov.uk/northwest

www.experian.co.uk

www.cipr.co.uk

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Comments (3)

2  By Ian Cook , on 30-01-2009 11:09 The following extract from the document confirms the thoughts we wrote in a recent blog :  Digital PR, not all PR agencies offer it!  http://tinyurl.com/8cwh2y      "For as many agencies that seek refuge in these bunkers, there will be  similar armies that seek to secure themselves with a growing appreciation  of digital PR channels.  Digital specialists can skip across sub-sectors, plying their trade as easily  for consumer clients as social housing organisations, and in doing so lay  claim to interact directly with target audiences in a way that traditional  PR has seldom been able to achieve.  Digital, it should also be noted, is a medium that, while not being  immune to a downturn, is likely to prosper through its accountability and  perceived cost efficiency, while budgets for ‘prestige’ mediums such as  TV bear the brunt of cost-saving exercises.  Combining the strengths of digital and PR then seems like a sound  strategy for agency and client alike in the current climate."    interesting document Report

3  By Simon Wharton , on 02-02-2009 16:33 A pet subject. I find myself agreeing with Mr Cook Report