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19. Amy de Joia, director of development and communications, National Museums Liverpool
Appointed to her current role in 2002. Her increasingly broad remit includes fund-raising, marketing and communications, exhibitions, outreach initiatives and responsibility for the seven museums’ capital development programme. A highlight has been the creation of the International Slavery Museum. A previous winner of the Merseyside Women of the Year awards and a current member of Culture Northwest. De Joia has garnered a national reputation for her expertise in museum development and promotion.
20. Alex McCoskrie, marketing director, Cumbria Tourism
Previous career seems rather eclectic with stints including tractor manufacturing, travel, retail, multiplex management and gold mining...before he moved to the Lakes. Joined Cumbria Tourism in 2001, initially in a campaigns manager role. Has risen steadily and was appointed director this summer following the departure of his predecessor Sheona Southern. Oversees a team of 14 marketers, promoting and developing the North West's tourism jewel. His efforts to promote the Lakes' £1.1bn tourism revenue leans heavily on CRM and lifestyle segmentation. The team's suppliers include CheethamBell JWT, Artavia, Shake, Sedley Place and many local suppliers.
21. Janine Watson, assistant chief executive, Stockport MBC
Joined last year in a new role at Stockport having headed up Manchester city council’s press team for several years. She and Howard Bernstein forged an extremely successful comms alliance. Now one of two people sharing the deputy’s slot at Stockport, Watson is arguably the most senior comms person among the North West’s local authorities in terms of her position. Spent her formative working years as a journalist with the Echo and subsequently the MEN from where Bernstein effectively plucked her. Her number two is Ian Ratcliffe (qv).
22. Elaine Darbyshire, director of strategic communications, NHS North West
Took up her new role in March this year having previously spent 12 years with MEN Media, latterly as head of comms for the group. Her remit means she now heads up all internal and external comms within the region and oversees one of the UK’s largest NHS comms teams. Darbyshire’s progress over the coming year will be keenly watched by many and the judges felt that she is certainly one to watch for greater things in 2010. One half (her partner is Ian Ratcliffe qv) of possibly one of the UK’s most senior public sector comms marriages…
23. Susan Wildman, director of marketing and communications, Salford city council
Joined Salford in her current role in 2005 from Oldham MBC where she headed up corporate comms. Prior to Oldham she was head of PR and comms with the National Probation Service in Greater Manchester. Timing is everything and Wildman will be delighted with the increasingly positive noises emanating from MediaCity and along the whole Manchester/Salford corridor. Salford still faces major and many challenges but it can and does view the future with increasing confidence.
24. Marc Schmid, head of communications, Blackburn with Darwen borough council
Appointed to his current role in 2006 having previously held responsibility for regeneration and economic development comms for the council. Began his career as a journalist, latterly as news editor for a local radio station before he changed direction and became a media adviser to Ruth Kelly MP and Gary Titley MEP. A noted and keen exponent of social marketing, his team was the first in the UK to promote the re:fresh project which gives free access to leisure services for all local residents. The initiative has signed up tens of thousands of participants. When not working for BwD, he also finds time to sit on the national committee for the CIPR’s local government group.
25. Smyth Harper, head of press, Greater Manchester Police Not the top man in the force’s comms team but he heads up the large press office on a day-to-day basis. It’s been a busy couple of years for him and his team handling a wide and varied media relations workload, ranging from Michael Todd to persistent accusations of racism to overseeing the force’s spotless role when Rangers’ fans trashed the city. Extremely well regarded by his peers and journalists.
26. Emma Leech, director of marketing and communications, MMU Her responsibilities for one of the UK’s largest universities cover press and PR, web and new media, corporate marketing, market research, communications and design and alumni development…Was previously head of the department but her successful efforts were recently awarded by promotion to ‘director. Her team has grown form 8 since her arrival to 26. A fellow of the CIPR, she also has a Marketer of the Year Award on her CV. Just revealed she is off to pastures new.
27. Gary Jenkins, head of media, Merseytravel Appointed head of media and PR in 2005. His team has been expanded since his appointment and his remit now covers internal communications, social media and crisis and resilience communications. The £400m plus turnover operation is one of the region’s most high profile public bodies with an increasingly ambitious and demand and a growing range of visitor attractions. 32 yr old Jenkins began his career as a journalist and rose to become a senior reporter with Trinity Mirror before jumping the fence to join Warrington borough council as a comms officer where he ultimately became deputy head of comms. It’s rare to find a journalist who doesn’t rate him.
28. Roy Bayfield, director of corporate marketing, Edge Hill University Brighton-born Bayfield joined Edge Hill in 1991 and has become the mainstay of the university’s marketing and comms operations. Has spent most of his career in education. Edge Hill, which has its main campus in West Lancs, between Ormskirk and Southport, has over 20,000 students and over 2,000 staff. A keen adopter and exponent of new ways to encourage and entice students, he twitters under the moniker of ‘Mister Roy’. Beyond the institution, he also leads an informal grouping of former FE colleges across the North West. Outside work, he attends conventions for comic fans.
29. Jayne Pugh, head of communications and marketing, Merseyside Police Maintains a stubbornly low profile despite what is typically a high profile role. A recent appointment to the position – December 2008. Was previously with Knowsley borough council where she headed up the comms function. Now oversees one of the UK’s largest police comms teams where her remit includes, marketing, media and – increasingly - community consultation initiatives and she has circa 25 staff reporting to her.
30. David Slater, marketing and relations director, Business Link Northwest In addition to heading up the marketing department, Slater also has responsibility for the operation’s knowledge department and the relationship/partnerships team. Originally a private sector marketer, latterly at board level, he joined BL ten years ago in a sub regional role in Lancashire and has steadily risen through the ranks. From Preston he oversees what is one of the largest public sector marketing and comms budgets in the North West with several millions in contracts shared among many regional marcomms suppliers. Click next page for the first of three pages with details on the the 70 individuals our judges elected to include -but with no ranking or order implied.
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