How-Do has joined forces with leading law firm Hill Dickinson and the CBI and the CIM to launch a first for the region - the Top 100 North West Brands.
Nominations are now invited from How-Do readers who can participate in the initiative by clicking here. The site can also be found at: www.brandsurveys.co.uk Everyone who participates will be entitled to a full PDF copy of the final report. North West members of the CBI (Confederation of British Industry) and the CIM (The Chartered Institute of Marketing) have their own dedicated sites at which they can nominate their chosen brands.
The results of this major research initiative will be announced at a special event at Urbis in Manchester on the evening of Tuesday 13 November.
Sir Howard Bernstein, chief executive of Manchester city council will be the evening’s guest speaker.
Senior personnel from a number of the successful brands are expected to attend the evening which is being hosted by Hill Dickinson, which celebrates its tenth anniversary in Manchester this autumn.
 Sir Howard Bernstein
Mediavest Manchester will be providing additional media analysis of the Top 100 Brands.
Such rankings of recognised brands are regularly undertaken on a national or international basis, but all four lead participants – How-Do, Hill Dickinson, the CBI and the CIM – believe the region is home to so many successful brands; it more than deserves its own showcase.
In most UK regions, a ranking of 100 notable brands would prove a challenge to assemble but the North West is home to a surprisingly large number of brands.
To name just a few: Pilkingtons, Warburtons, moneysupermarket.com, the Co-op, Pataks, Swinton Insurance, Topps Tiles, Blackpool Pleasure Beach, Littlewoods, ITV Granada, Elegant Resorts, Love Hearts – the list of fine brand names goes on.
In addition to the CBI’s and the CIM’s 8,000 plus North West members, How-Do is now attracting almost 10,000 regular unique visitors a month to www.how-do.co.uk so the potential voting audience is huge and extremely influential. Because the voting base is essentially a B2B audience of media, marketing and business people, the results of this initiative will have particular resonance with the successful North West companies involved.
The partners in the Top 100 Brands initiative are:
Hill Dickinson
Hill Dickinson is a leading national law firm offering a comprehensive range of legal services from offices in Liverpool, Manchester, London and Chester. Its associated firm Hill Dickinson International has offices in London and Greece. The firm has 153 partners and a complement of over 1000 staff.
www.hilldickinson.com
CBI North West
The CBI's mission is to help create and sustain the conditions in which businesses in the United Kingdom can compete and prosper for the benefit of all.
We are the premier lobbying organisation for UK business on national and international issues. We work with the UK government, international legislators and policy-makers to help UK businesses compete effectively.
CBI North West web site
The Chartered Institute of Marketing North West
The Chartered Institute of Marketing (CIM) is the world's largest professional marketing body.
CIM North West runs a range of events and courses, which are open to members and non members, and is committed to raising the bar for marketing in the region with the help of its strong, dedicated membership.
www.cim-nw.org.uk
www.cimcymru.co.uk
Mediavest Manchester
Mediavest Manchester with billings of over £200m and over 160 staff is the largest media buying company in the North West and the largest based outside London.
www.mvmediagroup.co.uk
Ci-Research
Established in 1989, Ci is an independent full service agency that provides market research and consultancy services for the public and private sectors.
Ci operates internationally and has conducted research in over 60 countries world-wide. We have our own telephone unit with CATI facilities, and a regional office in the US.
www.ci-research.com
Something to add? Then leave a comment below or email us now.
Sponsored links:
|
