|
Today we announce the launch of How-Do's Top 100 North West Brands 2008 in association with leading law firm Hill Dickinson together with the CBI and the CIM. In this, the initiative's second year, we welcome four of Bauer's leading radio stations which will also be participating as we seek to identify the region's best known and most admired brands.
Nominations are now invited from How-Do readers who can participate in the initiative by clicking here. The survey only takes five minutes to complete, and everyone who takes part will not only be able to back their favourite horse, but will also be in with a chance of winning £100 worth of vouchers. Voting will close in early October.
North West members of the CBI (Confederation of British Industry) and the CIM (The Chartered Institute of Marketing) have their own dedicated sites at which they can nominate their chosen brands. Such rankings of recognised brands are regularly undertaken on a national or international basis, but this is the only compilation that is undertaken solely for the North West. All four lead participants – How-Do, Hill Dickinson , the CBI and the CIM – believe the region is home to so many successful brands, it more than deserves its own showcase. The results of this major research initiative will be announced at a special event at the Bridgewater Hall on the evening of Tuesday 18 November. Manchester Camerata will be playing a selection of pieces at the event for which we will shortly be announcing the guest speakers. The Camerata is the Chamber Orchestra-in-Residence at the Bridgewater Hall.
 Top 2007 brand - Urban Splash For this, the second year of the initiative, we are delighted that four of Bauer Radio's leading North West radio stations: Radio City and City Talk of Liverpool, Rock FM of Lancashire and Key103 of Manchester, will be joining in the initiative and encouraging their one million plus listeners across the region to submit their votes via four specially created areas of their respective websites. In addition to the CBI’s and the CIM’s North West members, How-Do is currently attracting around 40,000 regular unique visitors a month so the potential voting audience is huge and extremely influential. Because the voting base includes such a substantial number of North West media, marketing and business people, the results of this initiative will have particular resonance with the successful North West companies involved.
However, the addition of the four stations to the mix should also allow us to access views from a more consumer and populist perspective to complement How-Do's and our partners' primarily B2B focus. We hope this will result in a poll which offers an even wider variety of views and opinions reflecting different interest groups in the region. We have introduced some new categories this year including most ethical/CSR-focused brand and best brand marketing.
The research is once again being conducted and overseen by one of the UK’s leading independent research companies, Ci, based in Cheshire. Ci works for Royal & Sun Alliance, Bayer, HBoS, TNT and a number of national and international companies – household brands themselves!
The partners in the Top 100 Brands initiative are:
Hill Dickinson
Hill Dickinson is a leading national law firm offering a comprehensive range of legal services from offices in Liverpool, Manchester, London and Chester. The firm has 143 partners and a complement of over 1000 staff.
www.hilldickinson.com
CBI North West
The CBI's mission is to help create and sustain the conditions in which businesses in the United Kingdom can compete and prosper for the benefit of all. We are the premier lobbying organisation for UK business on national and international issues. We work with the UK government, international legislators and policy-makers to help UK businesses compete effectively.
CBI North West
The Chartered Institute of Marketing North West
The Chartered Institute of Marketing (CIM) is the world's largest professional marketing body.
CIM North West runs a range of events and courses, which are open to members and non members, and is committed to raising the bar for marketing in the region with the help of its strong, dedicated membership.
www.cim-nw.org.uk
www.cimcymru.co.uk
Ci-Research
Established in 1989, Ci is an independent full service agency that provides market research and consultancy services for the public and private sectors.
Ci operates internationally and has conducted research in over 60 countries world-wide. We have our own telephone unit with CATI facilities, and a regional office in the US.
www.ci-research.com Radio City has 480,000 listeners across Merseyside, the most popular radio station in the city. City Talk was launched in early 2007. It is the only commercial city talk station in England. Rock FM with over 280,00 listeners across Lancashire is the county's most popular radio station. Key103 with over 525,000 listeners is arguably the most successful city radio station outside the capital.
Something to add? Then leave a comment below or email us now.
Sponsored links:
|
