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Page 3 of 5 Paul Beacall, Eden Collection. Managing director. Twenty years working for others in the upmarket travel business gave him a yearning to do it for himself and he finally jumped ship from Elegant Resorts ( was included in last year’s Top 100 in that guise) last year to form the Eden Collection. At Elegant he was initially the marketing director but subsequently took on a broader commercial role in the Chester tour operator encompassing marketing and business development. Previous positions with Key to America and Transolar Holidays.
Melanie Cheung-Turner, Johnsons The Cleaners. Marketing director. Now fully back in work after a break, Mel – as she is known by colleagues and suppliers – is an established figure on the region’s marketing and advertising circuits. Was previously with Littlewoods. Suppliers include Freshfield PR, AMS media London and Qire Digital.
Liz Hickson, Crown Paints. Marketing director. A good year for Hickson as she was promoted from head of marketing to marketing director in April this year. The title is not purely titular – she now sits on the board – the first marketer to be a board director at the Darwen-based company. She has spent 15 years with Crown in a number of increasingly senior sales and marketing roles. Her board appointment reflects – said the company - a “renewed focus on the company’s market leading brands.” Suppliers include driven, Mediaedge:cia, TBWA\Manchester and Code.
Richard Clark, Halewood International. Marketing controller. Having spent ten plus years with Britvic and Bass marketing brands including Carling, Grolsch, Hooch and Pepsi, he joined the company in 2005 and is no doubt pleasantly surprised by the increasingly acquisitive and ambitious nature of the privately-owned company. Clark is understood to work closely with John Halewood, the owner and founder. Halewood’s portfolio of brands includes Lambrini, Tsingtao, Lambs Navy rum and Red Square vodka. In common with others, the move into digital and social media is playing an increasing role in the company’s activities. This year’s £1m launch of Crabbie’s alcoholic ginger beer has kept him additionally busy. Media spend: £523k accredited but total marketing budget understood to be above £5m. Suppliers include McCann Erickson, An Agency Called England, BJL and Mediacom North.
Eddie Bredenhann, Pochins plc. Marketing manager. Joined publicly-quoted Pochins in 2000 as marketing manager but his role has subsequently been widened to include business development and communications. Life for the construction and development company has been tough this year but with the Pochins still essentially in charge, the company has been able to benefit from more stability than many of its peers. In addition to primarily B2B activities, Bredenhann likes to involve Pochins in a number of locally-based (in Cheshire that is) community initiatives.
Emily Morris, Rathbone Brothers plc. Marketing director. Liverpool-based Rathbone is a FT-SE250 listed company with over £10bn of funds under management. Morris divides her time between the Liverpool HQ and the London City office. Joined the company in 2004 following earlier jobs in advertising with Leo Burnet, marketing with accountants Binder Hamlyn and financial PR with Ludgate and GCI International. An Oxford PPE graduate.
Sarah Cottrell, Trinity Mirror North West & North Wales. Marketing director. Eleven years with TM, the past five of which have been in her current guise. Oversees what is arguably the largest marketing department of any regional publishing operation – the department is over 30 strong. Her areas of responsibility include marketing, communications and research for the portfolio which ranges from daily and weekly newspapers, websites, magazines and books to events and exhibitions. In the past year she has also been given additional responsibility for managing the ASU (Advertising Support Unit). Began her career at sister company ncjMedia in Newcastle before transferring to Liverpool.
Loic Chauteau, SSL International. Group marketing category head Scholl Footwear. Belgian Chauteau began his career with Danone Group in France where he worked for seven years in mineral water business unit with brands including Volvic and Evian. He then moved to Bongrain - a French cheese business - for 18 months before joining SSL in France in 2004 as head of marketing. Was offered a role at the HQ in Manchester and relocated in Jan 2007 from where he now oversees UK and international sales of the footwear brand. Media spend N/A but last available media figure was £1.6m.
Martin Sharp, Tetrosyl. Group commercial and marketing director. Privately-owned Bury-based company sells its car care products to over 70 countries and generates sales of circa £80m. The cold snap across Europe in the winter was great news for the company with sales up of its various anti-freeze products by over 60% in deepest coldest February this year. His brands include Bluecol, Car Plan, T-Cut and Carlube. Joined the company initially in a marketing role but was later promoted to his current broader commercial role. He is believed to be one of the first marketers to dip his toe into the world of TV sponsorship when he brokered a deal with Men & Motors TV several years ago.
Renee Caley, Isle of Man Steam Packet Co. Head of marketing and online manager. Began her career in telecoms marketing in Australia but relocated for family reasons to the Isle of Man in early 2007. Initially employed as head of marketing, her role has subsequently broadened out to encompass online, e-commerce and CRM activities. Has made a robust impact since her arrival. Reintroduced ‘Isle of Man’ into the company’s trading name as part of a wider rebranding and took airtime on commercial TV for the first time in many years. Passenger traffic has been up strongly in the past two years. Media spend: £ 145k. Suppliers include MediaVest and Access Advertising.
David Fish, Crown Decorating Centres. Marketing manager. CDC has over 100 stores across the UK and a rapidly-growing web operation. Fish oversees marketing and communications from his Lancashire base. Has been busy working on the relaunch of the CDC website which takes place this month. Future plans include an enhancement of the site’s ECRM capabilities. Media spend N/A. Suppliers include Code.
Jonathan Mylward, Griffiths & Armour. Head of marketing and communications. Liverpool-based G&A is one of the UK’s largest independent insurance brokers specialising in risk management and general insurance products. Mylward joined the broker in 2007 when he moved across town from Johnsons The Cleaners. With pressure on premium income in the recession, Mylward is spending more time with matters digital and the company’s CRM databases.
Simon Scott, Bruntwood. Head of marketing and communications. Began his career at the Euroventure Group before moving south to join Bruntwood in 1997. Has steadily risen and clearly gained the confidence of the controlling Oglesby family as he was appointed to the board in January 2007. Scott has been integral in overseeing the company’s brand and commercial development. The Bruntwood brand is exceptionally well-known across the Midlands and North. Bruntwood is one of the largest privately-owned property companies in the UK with asset values of £1bn plus and the company is reputed to own almost one in four sq ft of office space in Manchester’s central-ish core. In early summer, he announced that he intended to leave Bruntwood and move with his family to Canada to begin a new phase in his life. Suppliers include TBWA\Manchester and Code.
Audrey Clark, OCS/Cannon Hygiene. Head of marketing. Clark works out of Cannon’s Morecambe base where she has been based since 1995. Began her career in a marketing role at Nuffield Hospital. Her progress through the ranks at Cannon has been steady and upward. In addition to being rewarded with the top marketing job at Cannon, the parent company OCS based in Surrey has subsequently tasked her with managing marketing and communications across the group. Her portfolio of brands now covers hygiene, catering, security and document management.
Andy Hoe, Russell Jones & Walker and Claims Direct. Career marketer previously with Vimto and Hammerite. Moved across to RJW as part of the law firm’s plans to acquire Claims Direct and relaunch it. Following three years of research and product development, Claims Direct was relaunched in 2006 backed by a substantial marketing budget. This July CD unveils a new campaign underpinned by the strapline ‘Claims Direct and to the Point’. Over £5m has been invested in the new campaign. Back in the somewhat more slow-moving legal world, RJW was voted regional/national law firm of the year by the trade title The Lawyer. Hoe divides his time between RJW’s HQ in London and Claims Direct HQ in Manchester. Suppliers include Air Advertising (Manchester), All Response Media (London), PSA Films (Manchester), Gunpowder Media (London, Graphico (Newbury) and Lucre (Leeds).
Richard Lee, Styropack. Director of European marketing. Recycling is Lee’s biggest challenge and the Blackburn-based packaging company is investing heavily in both new production techniques and in promotion of its ‘greener’ products. Styropack has production sites and sales operations across Europe reporting in to Lee. Joined the company 20 odd years ago as a salesman before moving across into marketing. Appointed to the board ten years ago.
Rudolf Heaf, Nationwide Building Society. Head of regional brands and marketing/Cheshire Building Society. Was parachuted into the Cheshire following its acquisition by the Nationwide and the departure of the previous marketing incumbent Anne Somers. At the Nationwide he held several roles including overseeing the society’s CRM operation. Has also responsibility for the marketing of the Dunfermline and Derbyshire building societies.
Matthew Cody, NES Recruitment. Head of marketing. In a (B2B) niche which a number of North West recruitment agencies appear to excel, NES is there at the forefront. The company operates across the UK and internationally. Cody has been with NES for over 15 years in a variety of roles. His current role also encompasses broader business development activities – including leading and managing tenders – together with an increasing focus on digital.
Jennifer Atkinson, ITC Classics. Chief operating officer. Atkinson was promoted from marketing director to her current position in 2008 and marketing still reports in to her. International Travel Connection (ITC), yet another ‘upmarket’ travel company based in Chester, is one of the larger travel companies in the niche. It enjoys a high profile and maintains a significant promotional presence in the nationals. Media spend: £410k. Suppliers include Mediaedge:cia and Unit Communications.
Winston Higham, DW Sports Fitness. Marketing director. After 14 years with JJB Sports, latterly as marketing director, he was poached in the spring by Dave Whelan to oversee the marketing and commercial operations of the 50 plus chain of fitness clubs Whelan bought from JJB for £80m. Began his career as a graphic designer working in agencies in Manchester and Liverpool before deciding merchandising and promotion was more to his liking.
Tom Hill, Manchester United FC. Head of global sponsorship. Began his career in sales with Matchpoint before moving across into marketing with positions at the Rugby Football Union and Saracens rugby club. Joined MUFC in August 2008 so he’s had full exposure to the AIG situation which would count as a major experience in anyone’s books…but just to prove that present day football defies all the (economic) odds, Hill’s team has recently secured what is believed to be the most lucrative shirt sponsorship deal in football with the US financial group Aon Corp. The deal at £20m easily eclipses the £14m AIG was paying. Hill is understood to be the sole senior commercial person at MUFC who is based between Manchester and London.
Amanda Newman, M&S Money. Head of marketing. The judges felt that Newman was ‘The One to Watch’ as they debated the progress or otherwise of the company’s financial activities. M&S Money, based in Chester, is owned by HSBC but M&S shares the net profit 50/50 with the banking giant. However, M&S has recently announced plans to launch its own banking operation in addition to its existing substantial loans, savings and investment products portfolio. Newman oversees a large marketing and comms department in Chester and her total including digital and below the line is probably one of the largest managed out of the North West. Accredited media spend: £5.8m. Suppliers include Walker Media, Black Sheep and RKCR/Y&R.
Nathan Philpot, Elegant Resorts. Managing director. Elegant Resorts was acquired by Thomas Cook in April 2008 and following the subsequent departure of commercial director Paul Beacall to form his own travel company, Philpot was brought in by Thomas Cook to run the Chester-based operation. Prior to ER, Philpot was director at WEXAS - The Traveller's Club, having previously been marketing director at Kuoni. His arrival will help enhance the North West’s ‘cluster of travel marketing excellence’ expertise it clearly has. Media spend: £265k. Suppliers include Strattons and BJL.
Deborah Ascott-Jones, Brabners Chaffe Street. Head of business development and marketing. Having been made redundant by Pannones last December after eight years as its director of marketing, Brabners was quick to snatch her up to develop a broader role with the Liverpool and Manchester law firm. Brabners has a leading reputation in its sports practice where it acts for MUFC and is often the first legal firm in the UK to be called upon when football matters go awry – as in West Ham and its Tevez situation in 2008. Prior to becoming a legal marketer, she had marketing roles with Courtaulds and the Prudential.
Carl Morris, Inventive Leisure. Head of sales & marketing for Inventive Leisure. Morris joined Inventive Leisure in 2004 – the company is best known for its 58 Revolution vodka bars across the UK. In a tough environment, Revolution is holding its own underpinned by a significant investment in a variety of marketing initiatives focusing equally on attracting new punters and retaining existing ones. An increasing proportion of the marketing budget is going online and into digital communication. Media spend N/A but company estimates £1.2m. Suppliers include Rippleffect, Lucre Communications and Goldminds Media.
Michael Harper, PZ Cussons. Brand manager. Harper manages two of PZ’s leading brands – Carex and Original Source. Harper is a well-known figure on the region’s marketing and marcomms scene. Having presided over the two brands’ above average growth in recent years, Harper is now embracing the digital opportunities with all the zeal of a missionary and a raft of new digital initiatives have flowed in recent months. Media spend: £2.8m – company estimates £6.5m. Suppliers include Mediaedge:cia, TBWA\Manchester, Code and Delaney Lund Knox Warren.
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