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Trinity Mirror reports advertising slump | Print |  Email to a friend
Friday, 14 November 2008
Trinity Mirror plc has issued a statement to the stock market to report a further drop in advertising in their national and regional publications.

At the same time the management said that regional digital revenues have gone up 26% for the year to date, but they have slowed for this period (the last 17 weeks).

Regional newspaper circulation has also dropped by around 3.8%.

Trinity Mirror reports advertising slump
In the statement, Trinity Mirror blames the worsening economy and that advertising has come in line with these poor trading conditions.

"In view of these uncertain market conditions we expect trading to remain challenging and therefore remain cautious about prospects for the remainder of 2008 and for 2009," continued the statement.

"In response the Group is taking a series of measures to drive efficiencies through reengineering and reducing costs. We will deliver annualised cost savings of £25m in 2008 being £5m ahead of target. In addition incremental cost savings of at least £20m will be delivered in 2009."

The closure of their Liverpool press site will mean a non cash charge of £15m for 2008. They added that the £7.5m investment in their Oldham print plant is on target for the end of 2009, which they believe will provide cheaper, full colour printing of North West papers.

The statement added that they had made no acquisitions apart from Rippleffect, but that was in the first part of 2008.

 

 

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  Comments (5)
RSS comments
 1 By anon, on 14-11-2008 12:03
They are still doing well because they charge a lot for advertising
 2 By Mr_Osato, on 16-11-2008 11:25
Cut costs, cut costs... will these idiots ever learn? Invest, produce a better product, show support for your local communities, then you might get somewhere
 3 By DavidC, on 19-11-2008 09:59
Trinity and Newsquest and MEN are now reaping their 'rewards' after years spent chasing short-term profits (at any cost) - a period during which they, and others, have decimated 'local press' across the Country. The products they now produce are poor in terms of both journalistic and production quality - but as they have virtual monopolies in many of the areas they circulate in, they can continue to charge extortionate rates.
 4 By very old hack, on 19-11-2008 13:34
The only two MEN editors in the last 40 years who cared about journalists and about content were Brian Redhead and Mike Unger. They were very different guys, but they knew their job. Paul Horrocks knows how to please his bosses, a very different matter.
 5 By Mr Sock, on 19-11-2008 16:21
Well said very old hack.

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