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Twice magazine launches £99 deal to help advertisers beat credit crunch |
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Wednesday, 13 August 2008 |
Ampersand Media Group , the firm responsible for new free subscription title Hunt and Gather , has come up with a cut price offer to lure fresh advertisers into its monthly lifestyle and entertainment magazine Twice Manchester.
The ‘£99 deal’, as the firm markets it, does pretty much what it says on the page – giving local businesses the chance to advertise for £99 per month.
The catch, if it is a catch, is that each advertiser has to group together with five others from its locality (eg the Northern Quarter or The Village), thus uniting “to help each other to raise awareness for your business and the area you trade in.”
This groups together advertisers in certain sections of the magazine, allows them an opportunity to get into print when budgets are tight and also secures Twice a flat page rate of £600.
In addition advertisers also receive a linkable banner on the Twice website and inclusion in e-shots from the publisher.
Speaking to How-Do, Twice editor Graham Gartside-Bernier said that the publication was “going exceptionally well at the moment.”
He added that “people are crying out for something different, like Twice” and “deserting titles” that are offering similar propositions to one another and competing in a crowded marketplace.
This, he opined, was one of the reasons that The Magazine had encountered difficulties .
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