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The founder of Word of Mouth says that demand for the North Wales title has led her to circulate the magazine in Dublin for the first time, while shifting its frequency from quarterly to bi-monthly.
Word of Mouth is a homespun success story for Andrea Monteith, who began the project as a hobby at her kitchen table four years ago, shortly after moving to scenic North Wales from Bolton. The reaction of her audience - both in terms of the readership and local businesses – encouraged her to invest increasing amounts of time and energy in the title, leading to the current state of play where it boasts a circulation of between 12,000 and 15,000 (varying seasonally) and a claimed readership of 80,000. Monteith, looking back at its rise, sounds surprised, but understandably happy with WoM’s progress to date. “It’s hitting an increasingly wider area and the feedback’s very positive,” she told How-Do. “We’re getting it out from North Wales into Ellesmere Port and Cheshire now and with the interest we’ve had from Irish visitors (Dublin, she explains, is only an hour over the water) we’ve started posting it there for the first time too. It’s an exciting stage for the business.”  The latest issue The Dublin opportunity appears to be she’s taking seriously, however, and is looking to consolidate the so-called “Celtic connection” that she sees between audiences in Wales and Ireland. “We’ll still be focusing on North Wales,” she explained, “but there will be content that appeals to both sets of readers.” With a recently revamped online presence – featuring a version of the magazine where users can click through to advertisers websites – and no apparent shortage of local advertisers, Monteith is bubbling with enthusiasm for the future. “We have the readers and businesses that are happy to advertise right here,” she concluded, “and then we’re swelled by another 2m visitors a day in August, so we definitely see there as being a market for the magazine.” “The next stage will be to update the website again and get video advertising on the pages of the online version rather than just the ‘flat’ ads. That will give the advertisers even more stand out – it’s just getting the time to do it all!” It seems like Word of Mouth is something that is definitely working for Monteith and co. http://www.wordofmouthmagazine.co.uk/
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