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Agent Provocateur to launch its summer range on skyscraper screen | Print |  Email to a friend
Monday, 28 April 2008
Fashion retailer Agent Provocateur has chosen a 120 foot skyscraper digital screen adjacent to Piccadilly station in Manchester as the launch platform with which it will kick off its UK summer promotional campaign. 

Fashion retailer Agent Provocateur has chosen a 120 foot skyscraper digital screen adjacent to Piccadilly station in Manchester as the launch platform with which it will kick off its UK summer promotional campaign.
The screen site claims a “fully audited annual audience in excess of 75m” and reaches up nine storeys.

Agent Provocateur’s store in Manchester is the company’s largest outlet outside the capital.

The screen was commissioned by City Gateway Media of London in January 2007.

Other advertisers to date have included Camelot, Marks & Spencers, Hewlett Packard, Sky Sports, Monarch Airlines, Sony and 3 Mobile.

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