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Agyness Deyn slips into Reebok Freestyle role |
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Thursday, 27 March 2008 |
Manchester born fashion icon Agyness Deyn has been signed up as the new face of Reebok’s Freestyle shoe range.
 Deyn These are apparently Paris, London, Tokyo, New York, New Delhi and Madrid. The Freestyle is a classic ‘aerobic’ styled trainer that first hit the shops (and the big screen, courtesy of Flashdance) in the 1980’s. Deyn’s consumer pulling power has already been proven by the success of her work for former GUS brand Burberry. Her appearance in advertising for the brand last year was said to be one of the key factors that led to a 19% up turn in sales. www.rbk.com/us/freestyle/
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