Asda has decided not to renew its two year contract with Coleen McLoughlin as the supermarket’s ‘face’ of its ad campaigns for clothing brand George.
It is believed that Asda is keen to move its advertising pitch more upmarket and that Coleen, partner of MUFC’s Wayne Rooney, has a more populist appeal than Asda seeks.
McLoughlin, who is 22, is also considered younger than the target audience of 25 yr olds plus that George typically targets.
According to one national tabloid, names being bandied around to replace her include Sienna Miller, Helen Mirren and Joanna Lumley.
Another North West based celebrity, Kerry Katona, was also recently the victim of another retail chain’s decision not to renew a celeb endorsement contract.
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