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Bury FC’s Bluetooth kicks off with a patchy performance | Print |  Email to a friend
Tuesday, 12 August 2008
Bury FC has become the first club outside the Premier League to install Bluetooth technology within its ground… but it hasn’t exactly got the fans singing its praises from Gigg Lane's terraces just yet.

Technology-savvy Bury announced at the end of last month that it had partnered with XDI-UK to provide the service to fans, initially for its three home pre-season friendly games.

Gigg Lane goers that had their Bluetooth mobiles activated would receive team news straight to their phones, along with four adverts that the club promised would be beneficial to supporters.

Bury FC has become the first club outside the Premier League to install Bluetooth technology within its Gigg Lane ground… but it hasn’t exactly got the fans singing its praises from the terraces just yet.
Early indications for the initiative looked positive, with the transmitters at the ground picking up over 800 phones with their Bluetooth on and waiting for last month's game with Sheffield Wednesday.

However, according to a statement on the club’s site “of that 800+ devices found, it would seem that not many received any data.”

This was due to supporters missing alerts sent to their phones - alerts that they had to accept to receive the information. It seems that with only 60 seconds to do this, in a boisterous match day environment, the huge majority missed the boat.

A quick check on the club’s site over the weekend for a more recent update revealed that “our Bluetooth system of delivering teamsheets (is) out of action.”

This meant that those watching out for the alerts at Saturday’s game with Brentford would have been disappointed, as will fans that are looking for updates at tonight's home game with Burnley.

All is not lost, however, as “we hope to have the service fully operational in time for the next home game with Morecambe on 23 August 08” the site informed us.

Blackburn Rovers introduced the system, although through a different operator, in January of last year.

 

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  Comments (4)
RSS comments
 1 By not a fan, on 12-08-2008 08:41
They may be having teething troubles but Bury should be applauded for embracing technology that brings them closer to their fans and advertisers. 
Not for their football though - that's crap.
 2 By A fan, actually, on 15-08-2008 12:29
I don't want to turn this into a discussion about football because there are plenty of other places for that on the web.  
 
But it's that kind of negative, throwaway remark that will always harm Bury's chances of getting more people through the turnstiles. 
 
It's difficult enough getting people to watch football in the town with so many other, bigger clubs on its doorstep. 
 
If you don't know the subject, keep your smart-arsed comments to yourself.
 3 By Woody, on 15-08-2008 13:35
Great idea, imagine being sent a WAP text and video of a replay of the goal being scored, handy for Old Trafford. 
 
Some may argue it spoils the 'realism' of being at the game and perhaps also lost revenue in program sales.
 4 By Tom Shrager, on 03-09-2008 19:12
Just read your Bury article. 
 
To get Bluetooth right there is a massive amount of learnings that are needed and investment. 
 
I wish Bury all the luck to make a success of it and if they need any advice on best practice then I'm up for a conversation. 
 
Enjoyed this article 
 
Best 
 
Tom 
 
Tom Shrager 
 
Commercial Director 
Bluepod Media

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