CBS gets the ticket for £100m Arriva ride - North West Media News

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CBS gets the ticket for £100m Arriva ride

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Thursday, 25 October 2007

CBS Outdoor has beaten off competition from Titan to retain its £100m five year advertising contract with Arriva’s bus fleet. The deal will see CBS manage space across the firm’s 6,500 vehicles in cities such as Liverpool, Manchester and Leeds.

CBS on track for transport wins

CBS has now held onto the coveted brief since 1995 and secured it this time round with promises of high level service and investment in the fleet. This is said to include the introduction of digital signage and illuminated formats to create added standout for advertisers.

The firm now commands a hugely impressive portfolio across the transport sector, commanding the £1.5m Metrolink account, in addition to contracts with Northern and Mersey Rail.

CBS hit the news two weeks ago with the promotion of Phil Parkinson to regional director in charge of the North West.

http://www.cbsoutdoor.co.uk

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