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CBS Outdoor trials ‘exploding media’ for Blackpool Pleasure Beach |
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Friday, 03 August 2007 |
Blackpool Pleasure Beach is to be the first company to trial ‘exploding media’ outside London by running a four week campaign on bus sides across the North
The campaign focuses on the white knuckle ride Infusion.
Exploding Supersides have been developed by CBS Outdoor.
The posters for Blackpool Pleasure Beach feature riders’ legs and arms dangling outside the traditional proportions of bus side ads, highlighting the physical and different nature of the new ride.
Phil Parkinson of CBS said: “This is the first time exploding Supersides have been seen on buses outside London and the campaign for Blackpool Pleasure Beach really does the format justice creatively. We are confident that consumers on the move across the North will stop in their tracks when they see the advert.”
The creative work has been created by Cheetham Bell JWT and Mediaedge:cia has planned and bought the space.
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