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Co-Op media centre investment pays off |
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Monday, 24 November 2008 |
The newly crowned Top North West brand has another reason to celebrate, as marketing agencies and clients seemingly swarm to its recently established media centre.
 A one stop shop In that time over 250 agencies and brand custodians have signed up to the service, with names such as AOL, PepsiCo and Unilever booking campaigns. Susan Beetlestone, head of commercial marketing at The Co-operative, said of the success: “We are already well on our way to becoming a credible media owner and delivering results for advertisers. “Retail media is an emerging route to market versus the more traditional channels such as TV and press campaigns and it’s great to see The Co-operative at the forefront and pioneering the cause.” The media centre pulls together the various channels such as The Co-operative Pharmacy, The Co-operative Travel and the group’s funerals, financial and legal services businesses. The Co-Operative Food offers the lion’s share of opportunities as a route to market. www.co-operative.coop Something to add? Then leave a comment below or email us now.
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