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Controversial new logo unveiled for Burnley
Burnley Vision has unveiled the dramatic logo that will be at the heart of its £110,000 re-brand exercise, as it looks to improve perceptions of the town and highlight the regeneration work that has transformed its once-maligned appearance.
The pictured logo consists of a sprawl of interwined, multi-coloured bands - illustrating the dynamism of the town and representing different elements of its character.
For example, its is said that the green band signifies the rural areas that surround the main urban cluster, which in itself is represented by the red colour.
As with a great deal of place-branding projects, the new logo appears to be polarising opinion, with council leader Gordon Birtwistle telling the Lancashire Telegraph that it was "bright and unusual and really exciting," while Conservative Coun Jonathan Gilbert described it as "not the best I have seen" and "like some kind of deformed insect."
At the time of writing the Telegraph's story on the design had received 64 comments from readers, most of which, at first glance, appeared to be damning - the first one that caught How-Do's eye was from 'john the boss' who said: "well the sign sums Burnley council right up...keep going round in circles and end up in a right mess."
A spokesperson at the council informed How-Do that the brand was generating a great deal of interest, with our phone call coming immediately after one from Granada Reports.
He was due to get back to us shortly with the name of the agency that created the design - so stay tuned for that, or do let us know if you have your ear to the ground.
The effort to re-invigorate the image of the town is being led by Burnley Vision - an organisation made up of the council, Burnley FC and other local bodies - and has been facilitated by a £300,000 grant it received from the NWDA.
A website with the branding in animated form has now gone live, while it is also due to be rolled out across literature, on marketing material and at gateways to the town.
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i live in this s**t hole of town, what a waste of money there are better things to spend money like that on, it's a joke, they could of put that money into giving the youths of burnley, something to do to get them off the streets. These people have no idea why burnley is a dying town. People are moving out of burnley faster than they are moving here. If they spent a day or two asking why people don't want to live here, they would find out. I will say now for the record, that in the next five years burnley will be more than a slum, there wont be any work here, saying that there's none here now. They like to spend money but never in the right places. That logo is a joke, my four-year-old could have done that, in fact could have done better. If you want to spend money on something worthwhile knock the place down and start it all over again and do everyone favour.
Ponderer, you are right. Who designed this website? Nick Griffin? I couldn't spot a black or brown face anywhere. I realise there are racial tensions in Burnley but this looks like digital ethnic cleansing! Amazing!
Just checked out www.burnley.co.uk to see the logo in action. Is it me or is there something missing..? Forget the bad logo - how could anyone design (or approve) a publicly-funded website which features the community at work and play AND somehow manage to omit entirely a large proportion of the town's demographic?
Well if this wasn't a clue:
http://tinyurl.com/yk22m9x
Then this certainly is:
http://www.thinking-place.co.uk/casestudy.asp?pageid=69&caseid=10
The people of Burnley should have realised by now that you can't polish a t**d - even when you spend £110,000 on it.
I'm surprised How Do *still* hasn't worked out who did this rebrand! Come on guys - it only took me a few minutes to find the culprits!
Who did the rebrand then DC?
for those who remember Harry Enfield's Yorkshire Marketing Manager character...
"Av only got two things t'say 'bout that design....it's Sh!te!"
designer: "and the other?"
"SH!TE"
Burnley Logo Designer finally revealed to the world... http://bit.ly/3erNf0
Very, very funny Mr Chapman!