Burnley Vision has unveiled the dramatic logo that will be at the heart of its £110,000 re-brand exercise, as it looks to improve perceptions of the town and highlight the regeneration work that has transformed its once-maligned appearance.
The pictured logo consists of a sprawl of interwined, multi-coloured bands - illustrating the dynamism of the town and representing different elements of its character.
For example, its is said that the green band signifies the rural areas that surround the main urban cluster, which in itself is represented by the red colour.
As with a great deal of place-branding projects, the new logo appears to be polarising opinion, with council leader Gordon Birtwistle telling the Lancashire Telegraph that it was "bright and unusual and really exciting," while Conservative Coun Jonathan Gilbert described it as "not the best I have seen" and "like some kind of deformed insect."
Exciting or a deformed insect?
the Telegraph's story on the design had received 64 comments from readers, most of which, at first glance, appeared to be damning - the first one that caught How-Do's eye was from 'john the boss' who said: "well the sign sums Burnley council right up...keep going round in circles and end up in a right mess."A spokesperson at the council informed How-Do that the brand was generating a great deal of interest, with our phone call coming immediately after one from Granada Reports.
He was due to get back to us shortly with the name of the agency that created the design - so stay tuned for that, or do let us know if you have your ear to the ground.
The effort to re-invigorate the image of the town is being led by Burnley Vision - an organisation made up of the council, Burnley FC and other local bodies - and has been facilitated by a £300,000 grant it received from the NWDA .
A website with the branding in animated form has now gone live, while it is also due to be rolled out across literature, on marketing material and at gateways to the town.
www.burnley.co.uk
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