|
Creative Concern claims launch of world’s first ‘living advert’ |
| Print |
|
Email to a friend
|
|
Thursday, 13 September 2007 |
Communications agency Creative Concern has created a ‘green’ billboard that replaces carbon-intensive materials with a living hedge of native willow trees.
 Photo courtesy of Mersey Waste Disposal Authority The Green Billboard is an advertising medium made entirely from willow trees which the agency believes offers a superior range of benefits to traditional hoardings including reduction of noise pollution, increase in tree coverage and a natural screen for unsightly developments.
The initiative has been developed by Manchester agency Creative Concern, Cheviot Trees of Berwick upon Tweed and fellow Manchester design agency, Modern Designers.
The first installation of the willow billboard has been sited on a new woodland development in Merseyside at Bidston Moss adjacent to the M53. and follows months of meticulous planning by the ethical agency in partnership with Cheviot Trees and fellow design agency, Modern Designers.
The hoarding, which measures 30 metres by 2.5 metres, was delivered on behalf of the NWDA and the Forestry Commission and displays the partnership’s message ‘ One Tree Is Planted Every Ten Seconds In This Region’.
www.creativeconcern.com
Something to add? Then leave a comment below or email us now.
Sponsored links:
|
