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Crown Paints signs up for £5m shirt sponsorship with Blackburn |
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Friday, 14 March 2008 |
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Blackburn Rovers and Crown Paints have signed a deal which, depending on the Premier League team’s performance, could rise to £5m.
The agreement will start at the beginning of the next season and will run for three years. Blackburn’s current shirt sponsor is Bet24.
Simon Williams, Blackburn’s commercial head said: “We wanted to find a brand that was the ideal fit for the club and we were also looking for a longer term relationship that will give excellent value in terms of exposure and activation.
“Crown Paints matches the type of business we were looking for and it is an exciting partner for the club. This deal gives us the opportunity to work with a major national brand with the added benefit of a strong local connection.”
Crown Paints, which is based in Darwen sponsored Liverpool FC in the 1980’s.
The sponsorship deal was brokered by Sportfive UK.
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