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Digital Signage signs several million pound deals with three leading retailers |
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Monday, 06 August 2007 |
Info Channel has been designed by Digital Signage to provide interactive customer service boards which replace traditional advertising boards.
Customers of the stores can also be offered a variety of other sales and information propositions, ranging from product promotions to local and national ads. The channel has also been designed so that information can be sent directly to the customers’ mobile phones, offering retailers and customers an immediate level of interactivity.
Supermarket chain, Somerfield, will be the first of the three retailers to have the equipment installed. Each of the UK stores will see brand new LCD screens fitted and linked direct to the store’s PC via Ethernet. The store will then be able to update their channel at their option.
Home improvement chain Wilkinson will be installing the equipment over the rest of the summer while Instore will see its Info Channel installed in the autumn.
Darren Michaels, director of production at Digital Signage said: “We are delighted to be able to provide digital solutions to Somerfield, Wilkinson and Instore.
The company said in 2005 the market value for digital signage services in the UK and Europe was estimated at £280 million and the figure is projected to grow by 300% to £860 million by 2010.
Ad sales on the digital signs have grown 40% year on year since 2002 and in 2005 were £28 million. They are forecast to grow to at least £170 million by 2010.
There are estimated to be over 150,000 screens in the UK being used to 'advertise, inform and influence' the buying public.
www.digitalsignageuk.com
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