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Driscoll Brothers encourages agencies to enter exhibition fold |
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Friday, 12 June 2009 |
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Exhibition design and build specialist firm Driscoll Brothers is encouraging design and PR agencies that may be experiencing revenue declines to exploit their established client relationships and sell exhibition services as an add on.
Glyn Driscoll, a director of the Wilmslow-based business, said that in the current economic climate it was "essential that agencies find other ways to generate revenue."
He continued that many of the firm's current agency clients have "little or no knowledge of events/exhibitions, (but) they find that cross selling these services to their existing clients is a lucrative add-on and a very easy sell.”
Driscoll concluded: “The relationship many creative agencies have with their clients is one of trust and this trust can be built on very easily and turned into further profits with very little additional efforts.”
The firm has been working within the exhibition sector since 1927.
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