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EMS wins gong after turning £50k into £2.3m for RM |
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Thursday, 27 November 2008 |
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Although other initiatives arguably stole the show at the recent Eventia awards (ahem, Ed), Chester’s EMS will be pleased to have shown their muscle in the ROI stakes.
The firm picked up the ‘most effective return on investment’ award at the London show for its ‘ICT Just Got Personal’ campaign for education giant RM. This, the client’s first ever roadshow, was a seven week initiative to take RM’s technology directly to students and teachers, visiting 24 schools and colleges nationwide. It was delivered to a budget of £50,000, but apparently harvested sales leads worth £2.3m.
RM marketer Kerry Helby called the results “incredible” and said that they “completely exceeded our expectations.” www.eventms.com Something to add? Then leave a comment below or email us now.
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