Broadcaster and journalist Flic Everett and colleagues Jonathan Edwards and Pat McAteer have launched Pitch Doctor which aims to train PR professionals – in-house and agency folk - how to maximise media coverage.
Everett
The business is currently co-located in Everett’s Tib St, Manchester fashion outlet, Rags to Bitches.
Everett has been working as a journalist for 16 years. She has written for numerous titles including The Daily Mail, The Sunday Times, News Of The World, Cosmopolitan, Elle, Company, FHM and Marie Claire.
She is also a frequent contributor to radio programmes in her guise as an agony aunt specialising in relationships and sexual issues. She also presented Radio 4’s Woman’s Hour.
Edwards is a PR man who has worked with brands including Coca-Cola, McDonalds, BSKYB, Glaxo Smith Kline, British Airways, Astra Zeneca, Samsung, Orange and Proctor and Gamble. He has also worked at experiential marketing agency Cunning Stunts and subsequently launched his own consultancy GID Communications, where he advised PR agencies and clients directly on ‘creative facilitation, brand building, and publicity execution’. For the past seven years, he has also been working in radio with the BBC and commercial stations.
Edwards
He started working with Everett on her radio show "Emotional Rescue" on Key 103.
McAteer is a designer who has spent the bulk of his career working in-house at PR agencies. Following several years as an employee in London and Australia, he set up his own consultancy Popcorn in central London.
Everett said that: “Pitch Doctor provides the first comprehensive training for PRs by people who genuinely know what they’re talking about.
“We cover everything: from brainstorming to project management to press releases and successful selling-in. Unlike other consultancies, all of the Pitch Doctors currently work in newspapers, magazines, TV and radio and can help any PR agency create a campaign guaranteed to get results.”
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
Working with Hill Dickinson, the CBI and the CIM, How-Do reveals the region’s leading brands across a variety of business sectors and categories. READ
The How-Do poll
Latest comments
great pr stunt: this is a great pr stunt from koan - now we all know they have a new agency...
READ
Hello: Rob - we admire your public support of your team but SKV, Citypress, MC2 al...
READ
Everbodyknowsit!: The shame isn't that Koan went bust, it's that a bunch of incompetent judge...
READ
ting tong: Not your most flattering pic Tone - especially since some months ago you we...
READ
Confused: Many thanks to How-Doers for putting this into context. Rather like the Whi...
READ
PeterP: Confused - it is the former as far as I am concerned! - and the poor attemp...
READ
Comments (5)
