Manchester-based sports marketing agency Fuse Sport has again beaten some big name competitors to secure the ‘best use of PR’ accolade at the Hollis Sponsorship Awards.
The team, nominated for their by now very familiar (to How-Do readers at least) Rugby World Cup campaign for client Paddy Power, triumphed in a field that included work for the new Wembley Stadium, Glastonbury and the BAFTAs.
In doing so they also beat London agencies M & C Saatchi and SBI.
A delighted Adam Roland, one of the founders of the agency, commented: “For a Manchester agency to have beaten London-based marketing giants to this award is a phenomenal achievement for us.
“It shows that the sports sponsorship world doesn’t just revolve around the capital, and we’re absolutely delighted to be bringing some silverware back up north.”
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