Last week saw the third Business North West event at Manchester Central, formerly the G-Mex.

According to the organisers it was a great success. According to some of our ever-reliable industry sources it was an even greater success for Max Clifford’s bank balance.

The event is now rapidly emerging as a key date on the region’s B2B diary and habitually draws a cast of stellar speakers, which in turn draws the delegates through the doors in their thousands.

Clifford: nice work

A source knowledge of the intricacies of BNW told How-Do that Mr Clifford had received a cool £10,000 for his time at the event. How-Do then informed said source that that was ‘nice work if you can get it.’

We contacted a spokesperson from the team behind BNW to enquire into the veracity of this rumour and were told – pretty understandably really – “We can’t talk about the Max Clifford fee unfortunately.”

What they could talk about was the success of this year’s event though. The MD of Business North West Scott Hider commented:

“Business North West 2008 was a huge success and I am delighted that the visitor numbers have grown significantly for the event’s third year.

“Over 5,500 people came to the show to network, source new suppliers and be inspired by the fantastic array of keynote speakers we had.

“The North West has a thriving business community and the number of attendees demonstrates the determination of the region to overcome difficult conditions and I look forward to bringing the event back to Manchester next year.”

A quote so polished it could have come from Mr Clifford himself.
 
http://www.businessnorthwest.co.uk/

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Comments (16)

1  By Rob Artisan , on 25-11-2008 09:43 If the organisers want to pay a rumoured £10,000, fine it is their call.    It was interesting to hear Max, and that probably doesn't happen in Manchester so often.    Was it a PR epiphany? Not really.    Max said:  Do PR because it builds businesses, even in a recession and celebrity sells.    It was worth going because of who he is, not really because he said something ground breaking    Rob Report

15  By Nick Taylor , on 28-11-2008 14:42 The talk I went to was one by some young guy in a suit talking about his other half and telling us how to do e-mail marketing campaigns. Funny enough his company was handling the Business Northwest e-mails and their celebratory wasn't the first day a great success and their second day wasn't it all a great success came out almost before the event had finished and blew all his e-mail rules including they arrived as SPAM mail.    I was very disappointed with the whole event which was really a glorified business fair and really not the quality I expected for the investment they put in. The problem is everyone was along to take and not give and for that reason it was not great.    As for Max he does publicity and not PR and there is a difference - his fee is fine as he is a serious player and that is not an unusual fee for such a high profile speaker. Report