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Littlewoods’ marketing restructuring producing results |
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Monday, 11 February 2008 |
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Littlewoods Shop Direct Group, which restructured its marketing operation under the control of trading director David Inglis (and the departure of the previous sales and marketing director Clive Briscoe) has reported strong Christmas and online sales.
Littlewoods also believes it is well positioned to ride out the storm should the much heralded ‘credit sqeeze’ prove as severe as some economists are forecasting. The company, which claims to be the UK’s leading home shopping retailer, saw its Christmas sales up by 7% year on year, boosted by a 44% increase in its online sales. The company’s ‘lead online’ brand, www.littlewoodsdirect.com , enjoyed an 80% increase in sales over the Christmas period.
 Inglis
Newton-Jones added: “The growth of our online business is a key driver for the group and an important part of our ongoing transformation programme. During the past year, we have redesigned and relaunched the websites with improved functionality for our customers.”
A spokesperson at Littlewoods told How-Do that the last credit crunch/downturn in the UK in the early ‘90s proved to be a successful period for Littlewoods in contrast to most other retailers. This was because of the company’s traditional strength in the provision of various forms of credit and its established client base – almost a third of UK consumers have one or more of the company’s product catalogues in their homes at any one time they claim.
The company has yet to experience any downturn in trading and is currently forecasting a further year of strong growth in sales.
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