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Manchester City has added to its sponsorship strike force with the news that £1bn+ turnover German engineering group Ferrostaal has been brought on-board as a sponsor partner.
The three-year deal, for an undisclosed sum, means that the club will now play an annual pre-season friendly in Germany against a Bundesliga side, while the Ferrostaal logo will feature on pitch-side hoardings at the City of Manchester Stadium. Ferrostaal, like the Premier League team, has close connections to the Middle East business fraternity, being 70% owned by the International Petroleum Investment Company of Abu Dhabi (IPIC), which acquired its stake in March.In a statement from the club, chief executive Garry Cook commented: “We are delighted to become partners with a company of the calibre of Ferrostaal. ”With their recently gained independence, they are embarking on an exciting period in their history just as Manchester City has entered its own bright new era. "As a premium company, with world recognition in its field, Ferrostaal joins with our other valued partners Etihad, Umbro and Etisalat, and gives us the opportunity to work and connect together as a group of companies as we and they continue to grow globally.” Ferrostaal's chief executive Dr Matthias Mitscherlich said that the agreement provided "an ideal opportunity for Ferrostaal to advertise our company internationally." Something to add? Then leave a comment below or email us now.
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