Perhaps being hated is one of the biggest compliments you can receive. After all, another’s envy and loathing is a sure indicator of your own success, and isn’t it better to be talked about - even if it is with spittle-inducing, rage-fuelled invective - than not at all?
These may, or may not (seeing as the club has other fairly pressing things on the agenda), be the ruminations currently meandering around the minds of Manchester United’s top bosses. Yesterday industry title Marketing magazine revealed the results of its annual brand survey and the champions of the Premier League were revealed as the most hated football brand. Thankfully, as if they needed further evidence that they were doing something right, they were also the most loved.Manchester United was the seventh most hated brand in the UK, and the 28th most loved. The club was the only one to make it into the ‘most loved’ top 50, although Chelsea and Arsenal also made appearances in the ‘most hated’ rundown. The survey also revealed a wealth of other interesting snippets, observations and revelations, with McDonald’s securing the rather onerous title of overall ‘most hated’ and Nokia ‘most loved’. Surprisingly (don’t you think?) Tesco was the next most loved brand, with iPod in third. The media was represented in the top ten with Facebook fifth, Virgin Media sixth and BBC One seventh. The most loved, and hated, newspaper brand was The Sun, with BBC One taking top spot amongst in the TV channel stakes and QVC emerging as most hated. In a rather odd result Friends Reunited was the most hated social media brand and also the third most loved.
Something to add? Then leave a comment below or email us now.
Sponsored links:
|
