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Manchester United rings changes, and tills, with Saudi Telecom connection |
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Tuesday, 19 August 2008 |
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Arguably the biggest football brand in the world has teamed up with the biggest phone company in the Middle East, in a deal that is set to net Man United £10m over the next five years.
The current Premier League and European Champions, who got their campaign off to a less than flying start this weekend, have brokered an innovative partnership with Saudi Telecom.  "Hello Saudi Arabia!" The tie-up will also see Saudi Telecom offering various club-related content, including video of match highlights, to its substantial customer base. It is thought that the marketing deal is potentially the biggest non-shirt sponsorship agreement in the history of British football. Other club sponsors include Nike, Budweiser, Betfred and main shirt sponsor AIG, which has reportedly paid £56m to get its logo splashed on the club’s famous strip... a cash bounty that is almost big enough to pay Rio Ferdinand, Wayne Rooney and Cristiano Ronaldo’s wages… for a couple of weeks at least. Something to add? Then leave a comment below or email us now.
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