The dirigible, seen here, will be used to promote the brand across the country after being officially unveiled by head of marketing Lorinda Sheasby at the Three Counties Show in Malvern, Worcestershire.
She said of her new method of securing enhanced air space: "We have the only national brand in the funeral sector and we hope that this unusual way of promotion will help us reach people who may not be familiar with the name of a funeral director."
The balloon will now be used for promotional purposes at shows around the UK and entered into balloon events.
Do you think it's an idea that'll really fly?
(Please accept our apologies for the poor balloon related wordplay. We hope it hasn't left you feeling deflated. Ed)
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