Following on from the barrowload of awards garnered by Mark Studio's (pictured) advertising for The Manchester Comedy Festival last year, organisers the Comedy Store are taking the campaign concept to the the next level for 2009.
The glum tone of 2008's work struck such a chord - winning recognition at D&AD, The Roses and The Art Director's Club - that it has now evolved into a monster of miserable proportions... namely Miserable Idol 2009.
This sees the festival searching for "the most depressed looking individuals - be they human, dog, duck or otherwise" with the promise of making the grumpiest slightly less grumpy by using their mugs in this year's advertising campaign.
As the organisers explain: "This is an opportunity to be immortalised in glum glory and a chance to star as Mr or Mrs Miserable 2009."
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Hic hack: ...and if I did "piss on [my] chips for a job in journalism later on," for ...
READ
Captain Chaos: By Channel M launch on Freewire t website, on 21-03-2010 10:52
launch on c...
READ
Mike Hunt: I'm also with Mike Flex, Mike Stand, Mike Roffone and Watcher. GMG are slip...
READ
Mike Stand: I'mwith Mike Flex, Mike Roffone and Watcher too. GMG has pulled a flanker.J...
READ
grey scale ?: Can confirm that Mich was carried in a blaze of of pantone colour to Handel...
READ
A. Farnell: It's a shit story anyway.
...and if I did "piss on [my] chips for a job ...
READ
Comments (2)
