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MTV reveals logo for Liverpool event and ups marketing ante |
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Tuesday, 13 May 2008 |
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Music television network MTV has unveiled the logo for its European Music Awards 2008, which takes place in Liverpool on 6 November.
The show is a major part of the city’s Capital of Culture celebrations and, with a huge global audience projected to be over 30m viewers across 19 channels, will focus yet more attention on Liverpool in its landmark year. In a move that effectively marks the start of the marketing drive for this year’s event, the MTV in-house team has revealed a logo for Liverpool 08 that puts a fresh twist on its established marque. The Viacom-owned network has also increased its UK marketing spend ahead of the November party and is believed to be in talks with a number of national and international firms with regard to sponsor and partnership deals. Clothing brand edc, a sub-brand of Esprit, has already signed up for the event, after sponsoring last year’s show in Munich. Manchester’s Lightmaker created the website for EMA 07. http://www.ema.mtv.tv/ Something to add? Then leave a comment below or email us now.
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