After a spate of recent tenders revolving around the body’s need for panels of marketing services agencies, this current opportunity appears to be for one standalone operation with the ability to tackle a wide-reaching, and arguably crucially important, brief.

Running from imminent appointment through to March 2010, the task will see one firm charged with the communications strategy for the current ‘Climate Change Action Plan (CCAP)’, an initiative headed up by the, until now fairly low-key, Northwest Climate Change Unit (NWCCU).

In short the RDA is looking for a team to spread the word about climate change – its causes and its consequences – to key regional stakeholders and the general public, while also demonstrating that this is a region and an organisation that is actually trying to do something about it.

It's in our hands

The agency that comes through the tendering process will be tasked with everything from creating a corporate identity for CCAP through to events organisation and the on-going development of the initiative’s web presence (www.climatechangenorthwest.co.uk ) .

Along the way there’ll also be public and media relations work, the production of monthly e-newsletters, direct marketing and annual progress reports.

With an audience ranging from key public and private sector leaders, to the media and then onto the general public, the brief is huge in its scope and should be backed-up with a commensurate budget. This had not been revealed at the time of writing.

The tenders are reportedly due in before the end of this month, with an appointment expected soon afterwards.

Competition for such a high-profile and emotive brief is expected to be intense.

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