Continued disruption of Royal Mail's services due to industrial disputes is not necessarily bad news for everyone...

Roxburgh sees uplift

The door drop marketing firm claims that it has seen a 60% increase in enquiries since the disruption began, with a further boost expected next month if a planned national strike gets the nod from the mail union's 120,000 members.

"We've seen a 60% uplift in enquiries over the past fortnight alone, a decent proportion of which are already converting to sales," said the firm's MD Chris Roxburgh, adding: "we know this is due to the postal strikes because people are mentioning it on their enquiry form.

"We are getting the sense that many businesses have simply had enough and are no longer prepared to trust what has increasingly proved itself to be a wholly unreliable service.

"We're now into the autumn promotional period ahead of the Christmas sales and for many businesses this is the time that determines whether it's going to be a good or bad year. Businesses cannot risk the possibility that their promotional materials could end up gathering dust in a depot somewhere."

Business levels at the Royal Mail have reportedly dropped 10% year on year as a result of the disruption.

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Comments (3)

3  By Chris Roxburgh , on 24-09-2009 14:09 Naturally JohnD can only go on his own experience and it sounds as though he might have been unlucky. More often than not these tales of leaflets being found behind hedges etc are complete exaggerations of fact but no system is foolproof and the human element is always there. Our original point is not a criticism of the Royal Mail Door to Door service, it is an expression of frustration that once again there is uncertainty surrounding some vital direct marketing campaigns. No one is better than RMD2D in national coverage terms and as an agent of theirs we support them totally where they are a more appropriate media channel for clients of ours. Extensive strike action will cause much disruption though and the 'few extra days' in a depot could be an optimistic forecast. I would urge RMD2D users to have a Plan B to cover such an eventuality. Report