How-Do understands that the decision on who is to develop the brand for the much-maligned area of Wythenshawe will be made by Manchester City Council imminently. It also appears that the city’s creative director, Peter Saville, has been drafted in to help point the way forward.
 Peter Saville It is not known whether this involvement will extend into contributing towards, or helping to steer, the final creative outcome itself, but his expertise is believed to have been crucial in helping decide on the, as yet unannounced, shortlist for the task at hand. That task is a challenging one. Basically the council and a group of partners (ranging from Manchester Airport to local housing trusts) is aiming to create a new brand that will positively communicate the regeneration process, and the knock on benefits, that have taken hold in the area in recent years. In doing so they are seeking to banish the associations of crime and social deprivation that haunt Wythenshawe – the Benchill ward was revealed as the poorest in the country in the Multiple Deprivation 2000 study – and communicate the empowering effect of change, both internally and externally. Originally the decision on who was to get the assignment was expected to be made by 26th November. However, a council spokesperson told How-Do that the process was still on going, but that an appointment would be made and announced very soon. http://www.manchester.gov.uk/ Something to add? Then leave a comment below or email us now.
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