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Saville to help decide on the way forward for Wythenshawe | Print |  Email to a friend
Thursday, 29 November 2007
How-Do understands that the decision on who is to develop the brand for the much-maligned area of Wythenshawe will be made by Manchester City Council imminently. It also appears that the city’s creative director, Peter Saville, has been drafted in to help point the way forward.

Image
Peter Saville
Saville, justly famed for his generation defining graphic design from the 70s and 80s, and latterly for the ‘M’ brand that now populates the city, has apparently been brought in to sit on the panel that decides who is to get the £30,000 brief.

It is not known whether this involvement will extend into contributing towards, or helping to steer, the final creative outcome itself, but his expertise is believed to have been crucial in helping decide on the, as yet unannounced, shortlist for the task at hand.

That task is a challenging one.

Basically the council and a group of partners (ranging from Manchester Airport to local housing trusts) is aiming to create a new brand that will positively communicate the regeneration process, and the knock on benefits, that have taken hold in the area in recent years.

In doing so they are seeking to banish the associations of crime and social deprivation that haunt Wythenshawe – the Benchill ward was revealed as the poorest in the country in the Multiple Deprivation 2000 study – and communicate the empowering effect of change, both internally and externally.

Originally the decision on who was to get the assignment was expected to be made by 26th November.

However, a council spokesperson told How-Do that the process was still on going, but that an appointment would be made and announced very soon.

http://www.manchester.gov.uk/

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