Ronaldo: famous, good, marketable

He will now be used in launch advertising and promotional campaigns for major European markets, although it is reported that he may be consigned to the subs bench in countries where he is deemed to be slightly less popular. In this scenario high profile local players will step on to the Soccerade team.

The brand, which is said to have been specifically formulated for footballers, is owned by Icelandic firm Leppin.

Soccerade launches in Portugal in May, with a UK appearance expected later in the year.

http://www.soccerade.is/

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Comments (1)

1  By Best Player , on 17-04-2008 12:01 We're not sure how physiologically different footballers are to other athletes and so the idea of "Soccerade" differentiating itself from "Gatorade" or "Powerade" is dubious.       Now if on the other hand Soccerade plays on the fact that footballers are mentally superior to say American footballlers, baseballers or basketballers, and thereby ad something to their drink that further enhances that mental superiority, then Soccerade has a winner on its hands.       As such, it has picked the right ambassador for its new product, for The Best Player in the World is both a physiological and psychological soccer superhero. Report