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Top tips from Lancashire Tea boss… in Lancashire |
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Monday, 10 November 2008 |
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The latest event from the Chartered Institute of Marketing North takes place this week at the University of Central Lancashire. It sees Paul Needham, the MD of Lancashire Tea, imparting some of the secrets of his (marketing) success.
Needham launched Lancashire Tea in 2006 and has since steered it onto the shelves of every major multiple in the North West. He now find himself battling it out with some of the bigger brands for the hearts, minds, tastebuds and wallets of regional shoppers. In the event on the 13 November Needham will be explaining why he feels that marketing has been key to the early successes of the brand, while also ensuring that everyone gets a cuppa or three. For further details check out the CIM website www.cimnorth.co.uk Something to add? Then leave a comment below or email us now.
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