Former Bauer advertising sales outfit The Publishing Consultancy (TPC) has sprung to life again in the form of TPC Media, a new multi media sales house based in Manchester.

The original incarnation of TPC was acquired by Bauer last April after the media giant moved all of the advertising sales for its magazine portfolio in-house.

New entrant in a tough market

The new company will operate out of Manchester under the auspices of sales director David Hill, who until recent cut backs led a dedicated online sales team for ITV in the city.

It has already been appointed to handle the sales briefs for Jazz FM and Hubert Burda Media UK.

Hill said of his new challenge: "TPC had a great reputation here in Manchester and I really believe this new company will continue and grow in the same vein.

"This is a very tough market, but I think this is the kind of company that can not only make a real difference here, but will give media owners a really high profile alternative.
 
"Our ambition is to be the premier multi media sales house in the North and our current portfolio reflects our commitment."

Mike McCafferty, former CEO of TPC, is also heading up the new venture.

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