|
Typhoo tasks EMS to help relaunch |
| Print |
|
Email to a friend
|
|
Wednesday, 25 July 2007 |
Chester mobile marketing specialist EMS has won its first work from Typhoo with a sampling contract to help launch the new look Typhoo tea brand into the foodservice market.
 EMS pitched for the contract against two undisclosed mobile marketing companies.
EMS has designed and built a new flexible trade stand that the tea company takes to major wholesale and catering events across the UK.
Sue Jones-Smithson, channel marketing manager for Typhoo, said: "The exhibition programme is an important part of our trade marketing strategy as we take the Typhoo brand into the 21st century.
"EMS met every detail of our brief, working within short timescales to deliver an impressive stand that has proved a real hit with customers."
EMS was founded in 2000 and presently employs 44 staff.
It recently won a national award for its health promotion campaign on behalf of its client the charity Diabetes UK.
The 2006 ‘Measure Up’ campaign which was designed to raise awareness and increase diagnosis of diabetes won the ‘cause related’ category at the Institute of Sales Promotion (ISP) 2007 awards.EMS’ roadshow vehicle visited eight city centre locations and attracted over 1,000 people for tests. The campaign also included direct mail, advertising, and PR.
www.eventms.com Something to add? Then leave a comment below or email us now.
Sponsored links:
|
