As a feel good brand story the union of Fairtrade cola Ubuntu and The Titchy Coffee Co is definitely a case of ‘the real thing.’
Ubuntu: refreshing
Ubuntu, which as scholars of Africa will know is the philosophy of ‘humanity to others’, is the UK’s only Fairtrade cola brand and is produced using ethically sourced sugar from Malawi and Zambia.
The Titchy Coffee Co, on the other hand, is a 100 per cent independently owned retailer based in Manchester’s Triangle Shopping Centre… and the first shop in the North West to get a taste of Ubuntu.
Titchy’s founder John Barlow said that it was “a fantastic coup” for his firm to stock the brand, noting, “it symbolises everything we stand for as a company, great food and drink with a real conscience."
Michelle Atack, marketing manager at the Triangle, was quick to seize on the opportunity to promote the centre through the story, and said: “Titchy is symbolic of the independent stores that are making us a popular shopping destination for people around the UK.”
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
Working with Hill Dickinson, the CBI and the CIM, How-Do reveals the region’s leading brands across a variety of business sectors and categories. READ
The How-Do poll
Latest comments
great pr stunt: this is a great pr stunt from koan - now we all know they have a new agency...
READ
Hello: Rob - we admire your public support of your team but SKV, Citypress, MC2 al...
READ
Everbodyknowsit!: The shame isn't that Koan went bust, it's that a bunch of incompetent judge...
READ
ting tong: Not your most flattering pic Tone - especially since some months ago you we...
READ
Confused: Many thanks to How-Doers for putting this into context. Rather like the Whi...
READ
PeterP: Confused - it is the former as far as I am concerned! - and the poor attemp...
READ
Comments (1)
